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AI Central

AI Central

By: Jennifer Jones-Mitchell
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A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.

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Episodes
  • AI’s Impact on #Education + #AI Emotions And A/B Testing
    Jun 12 2025

    In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases.

    Here is a list of these and more #edtech tools reviewed by Dr. Mitchell.

    https://humandrivenai.com/2025/05/28/ai-in-education-2025-transforming-teaching-with-intelligent-tools/

    Also, in this episode, Jennifer Jones-Mitchell shares a use case on creating an #AI model of the opposition, trained with AI emotions, and changing the AI opposition's mind! This will completely transform A/B testing and focus groups. #Marketers, imagine being able to redefine your messaging after you've changed the mind of your greatest detractor!

    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    29 mins
  • #AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
    May 28 2025

    In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.

    From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.

    We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.

    Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18

    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    25 mins
  • #AI's Role in #SEO: How to Align Your Content with #AIAgents in Search
    Jan 27 2025

    In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO.

    We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models.

    This is an episode you won't want to miss!

    Here is the link to the WSJ interview with the Anthropic CEO Winston mentioned in this episode https://www.youtube.com/watch?v=snkOMOjiVOk

    As usual, if you need assistance integrating AI into your marketing, communications, agency operations or CX, please contact us at: https://humandrivenai.com/

    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    39 mins
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