This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.

Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies for Scooter’s coffee. His insights in this conversation will shed light on how this major coffee brand is creating growth and profitability through application of a coordinated digital strategy and a focus on customer loyalty.

Episode is sponsored by Comarch.

1) Mitch Walden

2)Scooter’s Coffee

3) Bill Hanifin

4) The Wise Marketer

5) The Energy Bus (Book)

Hola, bienvenidos a Let's Talk Loyalty en

Español. Mi nombre es Alejandro González-Saúl. Soy founder y CEO de LealHub,

una oficina de consultoría y asesoría especializada en Customer Loyalty y

Customer Engagement.

El día de hoy está con nosotros Esther Subías,

quien es directora de marketing, de servicios financieros y del programa de

lealtad del Palacio de Hierro. Con una exitosa trayectoria en marketing para

una de las marcas más relevantes del mercado, como GE, Starbucks, Oxxo y Comex,

Esther nos contará cómo, desde un mundo de lujo, se manejan elementos

transaccionales, experiencias y personalización para una de las marcas más

icónicas del mercado, que es Palacio de Hierro. Espero que disfruten de la

conversación.

Show notes:

1) Esther Subias Hernandez

2) El Palacio de Hierro

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.

Hosted by Carly Neubauer

This episode is sponsored by Comarch

Show Notes:

1) Udhara De Silva

2) Singapore Airlines

3) KrisFlyer

4) Kris+

5) Hidden Potential (Book)

6) Singapore Airlines Launches Kris+ Loyalty Program in Australia -2024 episode