College sports face a financial reckoning. Are non-revenue generating programs doomed in the wake of the House settlement?

Drake Toll and a panel of Big 12 experts tackle the controversial future of collegiate athletics. The discussion spans the viability of Olympic sports, donor influence on program decisions, and the cultural impact of diverse athletic offerings. Jake Hatch provides insights on BYU's potential scholarship adjustments, while Cody Silvall argues for the growing popularity of wrestling and softball. The group debates the long-term consequences of cutting sports programs on university admissions and campus culture.

Tune in for a thought-provoking analysis of the challenges and opportunities facing college athletics in this new era.

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

NIL rules shake up college sports landscape. Will the "House settlement" revolutionize athlete compensation or lead to under-the-table deals?

The Big 12 Squad dissects recent changes to Name, Image, and Likeness regulations, exploring their impact on schools, athletes, and sports programs. From BYU's recruiting strategies to Title IX implications, the hosts offer insider perspectives on the evolving collegiate athletics scene. Jake Hatch provides historical context on Title IX application, while Parker Ainsworth examines the value of university brands in supporting non-revenue sports.

Tune in for expert analysis on how these NIL changes could reshape the future of college sports, from football powerhouses to women's softball programs.

Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. FanDuel Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)