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Maximize Your Influence

Maximize Your Influence

By: Kurt W. Mortensen
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Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others. In business and in life, your ability to persuade others can mean the difference between success and failure, or between mere success and spectacular success. Economics Personal Development Personal Success
Episodes
  • Episode 567 - Mood Makers - How Emotional Intelligence Drives Getting To Yes
    Jun 26 2025

    This episode delves into the significance of mood and emotional intelligence in persuasion. Kurt emphasizes the importance of creating a positive environment and shares various techniques to boost one's own mood and that of others, such as using genuine compliments, humor, and physical movement.

    With Hot Coffee, We See a Warm Heart, Yale Researchers Find

    Through anecdotes and scientific studies, Kurt illustrates how a positive mood can enhance receptiveness, creativity, and trust, ultimately increasing the chances of persuasive success.

    Deal of the week

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    21 mins
  • Episode 566 - Elicitation – The Art of Fishing For Information
    Jun 19 2025

    In this episode, Kurt discusses the concept of elicitation, also known as the art of subtly extracting information without the other person realizing it. This technique is valuable in fields such as sales, negotiation, and leadership, as it helps gather crucial information to address people's needs effectively.

    Why Emotional Intelligence Is Important in Leadership – Daniel Goleman

    Key topics include the importance of emotional intelligence (EQ), which involves understanding and managing both your own and others' emotions, and various elicitation techniques like open-ended questions, active listening, and creating a safe conversational environment. The episode also features listener mail, highlighting the greatest skills for salespeople, and provides insights from experts like Daniel Goleman on EQ's impact on success.

    OFFER OF THE WEEK

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    21 mins
  • Episode 565 - Resistant Free Selling - Greasing The Squeaky Wheels Of Your Close
    Jun 12 2025

    In this episode Kurt discusses strategies for effective and seamless sales closing. He emphasizes the importance of creating a resistant-free environment by focusing on the needs and pains of prospects rather than prioritizing the sales agenda. Kurt introduces the concept of "greasing the squeaky wheels," which entails listening more, personalizing presentations, avoiding pushy sales tactics, and building trust. He provides practical advice, including offering options, providing guarantees, and using legitimate scarcity to ease the decision-making process for prospects.

    Trust in Media 2025: Which news sources Americans use and trust

    The episode also covers pitfalls to avoid, such as dishonesty and overwhelming prospects with too many choices. A scholarly article on media trust and a listener's email question on crafting a call to action are also discussed.

    Deal of the week

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    21 mins
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