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Module 4: Building Relationships with Reporters
Dec 4 2023
Length: 4 mins
Podcast

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Module 4: Building Relationships with Reporters

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Summary
A good relationship with a reporter can be worth more than a dozen press releases. In this final module, we explore how to build and maintain relationships with the media. You'll learn practical tips for becoming a trusted source, strategies for engaging with journalists, and how to offer value that goes beyond a single story. These relationships are vital for ongoing PR success, and this module will equip you with the know-how to cultivate them.
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