This Saturday, the Big Ten Conference stands to gain significant financial benefits as two highly anticipated matchups—Ohio State vs. Penn State and Michigan vs. Oregon—will draw massive viewership and sponsor attention. The excitement around these back-to-back games will likely generate record television ratings, ticket sales, and engagement on streaming platforms, creating an appealing environment for advertisers. Major shoe brands, like Nike and Adidas, are deeply invested in college football not only due to the sport's expansive fan base but also for its influence on young athletes and sports culture. Sponsoring college teams offers shoe brands a direct path to reach millions of fans and aspiring athletes, building brand loyalty early on. By aligning themselves with powerhouse teams, these brands boost their visibility, capitalize on high-stakes matchups, and associate themselves with top athletic talent that may eventually transition to the professional leagues.

Live With Vision Pros

Tis' the season, of high stakes both on the football field and in the 2024 election, we’re taking a unique look at how selecting the right (Get it? The "Right") replacement is essential in business as much as it is in sports and leadership. Just as a football team relies on the perfect lineup to execute plays, and just as voters want a leader who truly represents their values, every organization thrives when the right people are in the right roles