Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.

Here’s some of what you’ll learn in this episode:

• Solutions that mean no more cold calls or door-to-door sales.
• The purpose of advertising.
• How advertising can be used to help people.
• The difference between marketing and sales.
• Why selling has gotten a bad name.
• What’s changed since Dan founded The Strategic Coach® Program 35 years ago.
• Why direct mail is still the greatest form of marketing in the world.

Show Notes:

Everyone who has a business is going to have to do marketing and selling.

One elegant idea is worth more than 1,000 semi-good ideas.

Perfect has become the enemy of good.

Anything you put in front of somebody is marketing.

Only the hungriest fish snap at the crappiest bait.

Once you figure out marketing, it's the ultimate leverage.

Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.

Once you figure out a marketing algorithm, it works again and again.

You can create control in your future if you learn how to put a message out there that causes people to want to give you money.

There are businesses that die of starvation, and there are businesses that die of indigestion.

The average person receives between 5,000 and 24,000 advertising messages daily.

Part of sales is just connecting with someone.

People don't buy from you because they understand what you do. People buy from you because they feel understood.

Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.

Resources:

I Love Marketing podcast

10xTalk podcast

American Happiness podcast

Cloudlandia podcast

HYPNO-TI$ING by Mark Young

Video: “Is Selling Evil?” by Joe Polish

Who Not How by Dan Sullivan and Dr. Ben Hardy

The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy

Strategic Coach®

Mark Young

Jekyll + Hyde Labs

Dean Jackson

The 8 Profit Activators

Joe Polish

Genius Recovery

What’s Your Cleator?

What if taking more time off could actually grow your business? Todd Ellis, a financial advisor and Strategic Coach® veteran, shares how a 15-day sailing voyage—completely unplugged—taught him the power of taking time off. Discover why stepping away to develop new skills builds confidence, strengthens your team, and fuels unexpected growth. The secret? A Self-Managing Company® that thrives when you disconnect.

Here’s some of what you’ll learn in this episode:

• How Todd discovered his passion for financial services—and why helping people drives his business.
• The surprising ways Todd’s company creates real impact for clients and team members.
• Why taking true time off accelerates success.
• The importance of making sure you have the capacity to handle a situation (before you’re in it).
• How Strategic Coach helps entrepreneurs and their companies grow.

Show Notes:

The more free time you take, the more your income will grow.

Taking free time flies in the face of workaholic culture, where burnout is worn as a badge of honor.

Gaining a new capability gives you a new sense of confidence.

To take time off, you must have a company that can develop and grow while you’re away.

Once you have your own company, you get to decide how you’re going to serve the public.

Many people measure their success by how many clients they have, but having fewer clients allows you to really invest in yourself.

Taking a break from technology allows you to be with your own thoughts and experience what’s around you.

A Free Day™ is a 24-hour period that's uninterrupted by any work-related activities.

When you step inside Strategic Coach, you get to be surrounded by like-minded entrepreneurs who are eager to support your growth.

Entrepreneurs share common issues, but every entrepreneur is unique.

Resources:

How Free Days Keep You On Your Side Of “The Line”

What Is A Self-Managing Company®?

Unique Ability®