Episode Summary:

Join us on this episode of the NextGen Sales Leader Podcast as Ben Reed sits down with Tyler Mounce, the founder of Amplis, a lead generation agency based in Orange County, California.

Tyler shares his journey from a career in personal training to founding a marketing agency that specializes in lead generation for bootstrapped service businesses.

Dive into the evolving world of outbound marketing, the nuances of cold email vs. LinkedIn outreach, and the challenges and opportunities facing early-stage agencies in 2025.

What You Will Learn:

• How Tyler transitioned from personal training and marketing to founding Amplis.
• The unique struggles of lead gen for service-based businesses and how Amplis solves them.
• Why cold email is harder than ever and what channels are working now.
• How to qualify clients beyond just business metrics using psychographics.
• The rising importance of human connection and “old-school sales” in a hyper-automated world.
• Tyler’s hot take on the limits of AI and how it's shaping modern entrepreneurship.

Featured Guest: Tyler Mounce – Founder of Amplis, a marketing agency focused on scalable lead generation for service businesses.

Connect with Tyler:

• Website: https://www.amplis.co
• LinkedIn: https://www.linkedin.com/in/tylermounce/

Host: Ben Reed, host of the NextGen Sales Leader Podcast.

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600
• Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leader Podcast for the latest B2B growth, outbound, and sales strategies. If you found value in today’s episode, please leave us a review!

Episode Summary:

In this powerful and deeply personal episode, Ben Reed welcomes Maddison Brusman, a spiritual coach who helps entrepreneurs unlock their full potential by addressing the inner emotional blocks that hold them back.

From a chaotic retreat in the Costa Rican jungle to life-altering breakthroughs in business and personal growth, Ben and Maddison explore the transformative journey of reconnecting with oneself, letting go of control, and embracing authenticity as a driver of true success.

What You Will Learn:

• Why emotional intelligence and inner work are essential for peak business performance.
• The incredible story of a healing retreat in Costa Rica that led to spiritual breakthroughs.
• How fear, abandonment, and control sabotage success—and what to do about it.
• The power of surrender, authenticity, and self-awareness in sales and entrepreneurship.
• Practical steps to begin your own spiritual development journey.

Featured Guest: Maddison Brusman – Spiritual coach for entrepreneurs and high performers.

Connect with Madison:

• LinkedIn: https://www.linkedin.com/in/maddisonbrusman/
• Instagram: @maddison.brusman
• YouTube: @maddison.brusman

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Youtube: https://www.youtube.com/@BenjaminAaronReed
• Instagram: @nextgensalessystems

Work with Ben:

• https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for cutting-edge insights into B2B growth, sales, and the mindset of elite performers. If this episode brought you value, leave us a review!

Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary:

Join us on this episode of Next Gen Sales Leader as Benjamin Reed sits down with Kristie Jones, founder of Selling Your Way In and seasoned SaaS B2B advisor. Kristie shares her unconventional journey from retail management to leading a revenue-growth-focused sales consultancy.

Discover how she pivoted into subscription-based sales in 2000, built deep connections in the St. Louis startup community, and transitioned into the consulting world, where she specializes in helping early‑stage SaaS founders formalize and scale their GTM motion.

Kristie reveals her playbook—from building fractional leadership, crafting sales hiring systems and playbooks, to a unique mindset around matching candidate fit to roles. This episode highlights the importance of knowing your differentiation, going beyond generic lead generation, and hiring for grit, alignment, and process maturity to avoid misfits and churn.

What You Will Learn:

• How Kristie made the leap from department store retail to subscription‑based sales and SaaS leadership.
• The importance of embedding formal processes, documentation, and sales training into early-stage growth.
• How she turned fractional sales leadership into scalable consulting frameworks for documenting processes and hiring.
• Insights on effective hiring: using assessments, behavioral traits, candidate ICPs, and the “three‑day challenge.”
• Why lateral thinking about sales hiring—like athlete backgrounds or unrelated high‑pressure roles—can signal grit and match.
• The nuance between billing people into roles vs. matching their natural drive and strengths.
• How founders and consultants can focus on micro‑segmentation, ICP clarity, and leading workshops to align sales teams.

Featured Guest: Kristie Jones – Founder of Selling Your Way In, SaaS sales consultant and advisor to early-stage B2B founders.

Connect with Kristy:

• LinkedIn: https://www.linkedin.com/in/kristiekjones/

Host: Benjamin Reed – Host of the Next Gen Sales Leader Podcast.

Connect with Benjamin:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: If you enjoyed today’s episode, subscribe to the Next Gen Sales Leader Podcast for deep insights on CRO, sales strategy, and B2B growth. We’d love for you to leave a review and share your favorite lessons!