Podcasting challenges late nite, lying in media, shopping as content, super consumers and Alex rediscovers America at Disney.

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Tech has swallowed media, and is increasingly swallowing other industries and accruing power along the way. Plus: why adding a chatbot won’t save the article page, the real message of the big ad holding company merger, and an introduction to the new PvA companion product.

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Prediction market + news; media’s bifurcating star system; media’s management-labor divide; AI + browsers; car talk; LinkedIn cringe

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This week: The internet comes to life as spectacle, Elon proclaims you are the media, why publishers need to get to the transactional level, and an assessment of a new MAGA cultural aesthetic.

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This week on People vs. Algorithms, we unpacked London’s charm, the shifting dynamics of media and search, and why Google’s dominance feels both indispensable and fragile. Troy and I contrasted American and British publishing cultures—bigger isn’t always better, as UK publishers adapt to constraints with scrappy innovation. Search’s transformation, fueled by AI and shifts in Google’s strategy, dominated our discussion. While it offers consumers better tools, publishers are left scrambling, questioning their survival amid frictionless AI-driven content.

• What are the best Patagonia ski pants on a budget?
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The election in many ways confirmed what many had suspected: the information space has superceded and subsumed the traditional media world. Traditional media is now just one node, and perhaps more alarmingly its influence – and ability to persuade – has drastically declined.

We talk in this episode about the implications of this shift, particularly with the spotlight now on what’s being called the manosphere, a chaotic loose confederation of podcasters and YouTubers who have seemingly broken through to be a key node of persuasion for young men. Plus: Is CNN fixable?

• Rise of the Under Toad: The Tragic Life of Joe Rogan
• Dijon - Big Mike's (Live)
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We run through the implications of the return of Donald Trump to the presidency after an election that saw the mainstream news media making way for new power brokers in unusual guises. The podcast election proved to be real – and a harbinger of changes to come as the Information Space subsumes the Fourth Estate.

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Complex is a digital media survivor. It has lived many lives, including as a magazine, a dot-com, an ad network, Go90 (RIP) provider, YouTube showrunner, events organizer, hot sauce merchant, neglected BuzzFeed brand, and now in its latest iteration as a commerce engine. Complex President Moksha Fitzgibbons joins the show to discuss his return to Complex, where he was an integral part of the founding team going back to its Marc Ecko days, and how the youth culture brand is betting on combining its reach and engagement with the live shopping platform of NTWRK, which bought Complex for $108 million in February. Moksha discusses how the brand plans to focus increasingly on driving commerce and far less on selling advertising. Plus: Brian and Troy discuss the news industry’s current meltdown at the prospect of Donald Trump returning to the White House.

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