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Pivotal shifts

Pivotal shifts

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 Discover how a chance encounter with gum revolutionized an entire industry as Caitlin and I recount the serendipitous story of William Wrigley Jr.'s pivot from soap to chewing gum. We'll also crack open the history books to reveal how Coca-Cola danced away from its medicinal roots to become a global soft drink powerhouse. Our conversation is a vibrant tapestry woven with tales of observation, adaptation, and the bold moves that define successful businesses.

Strap in for a rollercoaster ride through branding triumphs and errors that have left indelible marks on consumer culture. We reminisce about the New Coke saga and dissect what it teaches us about tampering with consumer affections. Then, shifting gears, we applaud Pepsi's sparkling transition with Bubbly, while pondering the fate of movie theaters in a digital-dominated era. Caitlin and I dissect these industry shifts with the precision of a scalpel, extracting valuable lessons on the need for timely innovation.

Join us as we explore the rise and fall of beloved businesses and the innovative sparks that keep industries thriving. From the Blockbuster phenomenon to the surprising adaptability of Flated's truck bed covers, we'll leave no stone unturned in our quest to understand the dance of evolution in the corporate world. Expect to be dazzled by our foray into the future of travel with high-speed hydrofoil and a homage to the unchanging deliciousness of chicken and waffles, as we wrap up another thought-provoking episode of the Innovate Everything podcast.

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