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Podcasting Insights with The Podmaster: growth advice for people and brands

Podcasting Insights with The Podmaster: growth advice for people and brands

By: The Podmaster (Neal Veglio)
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About this listen

Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyCopyright 2025 The Podmaster (Neal Veglio) Economics Marketing Marketing & Sales Politics & Government
Episodes
  • 5 ways to make money with your podcast
    Jun 20 2025

    If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real.

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    Have you signed up for my "Top Listener Pet Peeves" report yet?

    https://podmastery.co/petpeeves

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    I get it: the advice out there is either laughably vague or refers to audience sizes that would make most national radio stations blush.

    You’re told to focus on sponsors. You’re sold the idea that passive ad income is lurking just around the corner, when in reality, most podcasters would be financially better off mowing lawns.


    On “5 ways to make money with your podcast,” I’m breaking from that nonsense and lifting up the hood on what actually works if you’re not one of the lucky few sitting on tens of thousands of downloads.


    And, yes, I’ll lay out the business models that don’t work for the majority – and point you to approaches that actually deliver if you’re willing to think a little more creatively and act with intention.


    Chapters:


    00:00 Monetising for Indies


    04:17 Targeted Digital Products


    06:27 Podcast Sponsorship

    Mentioned in this episode:

    Book your Podmaster audit

    Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

    Podmaster audit

    Podmaster Free Tips

    A Podknows Production

    Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/



    This podcast uses the following third-party services for analysis:

    Podder - https://www.podderapp.com/privacy-policy
    Show More Show Less
    11 mins
  • How to avoid fake podcast 'experts'
    Jun 13 2025

    In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.

    We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.

    From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community.



    This podcast uses the following third-party services for analysis:

    Podder - https://www.podderapp.com/privacy-policy
    Show More Show Less
    3 mins
  • Apple Podcasts 2.0: Is It Cool Enough for the Cool Kids?
    Jun 11 2025

    Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter.

    Companies mentioned in this episode:

    • Apple
    • Apple Podcasts
    • Overcast
    • Pocketcast
    • AirPods

    Mentioned in this episode:

    A Podknows Production

    Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

    Podmaster Free Tips



    This podcast uses the following third-party services for analysis:

    Podder - https://www.podderapp.com/privacy-policy
    Show More Show Less
    3 mins
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