After generating over $3M in online sales primarily through LinkedIn, I decided to build a YouTube channel from scratch. Getting to 1,000 subscribers has been a journey of constant learning, testing, and occasionally wondering if it was worth the effort. For those starting out or considering YouTube, here are the critical lessons I learned the hard way.

In this video, I break down:

• The "Big Three" essentials: thumbnail, title, and hook - why they matter and how to get them right

• Why focusing on quality content beats trying to game the algorithm with quantity

• The crucial mindset shift from creating for existing followers to attracting new audiences

• The importance of dedicated focus for 6-9 months (and why doing it "on the side" doesn't work)

• Understanding YouTube as a long-term investment and how to stay motivated when growth is slow

Key Insights:

• Why clarity trumps creativity in your thumbnails and titles

• How one high-quality video outperformed 30 regular videos

• The specific strategies that helped accelerate growth

• Why your existing social media approach might not work on YouTube

• How to create sustainable content without burning out

I'm a former executive turned nomad entrepreneur who has turned around eight sales teams, ran sales for the U.S. Chamber of Commerce, and led turnarounds for private equity groups. Now, I help B2B companies scale through strategic growth consulting and share weekly insights on sales, marketing, and business growth.

00:00 - Introduction

01:51 - Challenges Faced

02:15 - Lessons Learned

02:47 - Key Takeaways for Beginners

03:16 - Nail The Big 3

05:02 - YouTube Is A Quality Game

06:26 - Create Content For New People

07:34 - Focused Attention

09:22 - YouTube Is A Long Game

12:52 - Final Thoughts

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

***LISTEN TO REPEATABLE REVENUE PODCAST***

🎧 Spotify: https://spoti.fi/3LDqVia

🎧 Apple: https://apple.co/39kymrC

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