What comes to mind when someone says, “Sturgis”? As in, the annual motorcycle rally set in the South Dakota city of the same name. If you’re Mark Long, host of “Driven to Ride,” you know only what you’ve read or been told. See, before this year, Mark had never been to Sturgis, never mind the rally. So this past August, he packed his bags and pointed the headlight of his Yamaha XSR900 toward Mount Rushmore.

Among the half-a-million rally attendees, some, like Mark, are wide-eyed newbies. Take it from Richard Worsham, co-founder of Janus Motorcycles: “Driving through Sturgis at night, it’s wild—bikes back to back.” Others, like Zach Parham, president and CEO of Comoto Holdings, have been coming to the Black Hills for decades. “I rode my first time on my own bike when I was 16,” he says. “This is my 29th year.”

Long relates his own adventure, with insights from Worsham, Parham, photographer Michael Lichter, YouTube star “Doodle on a Motorcycle,” and others, including Cody Ertman, media and PR manager at the Legendary Sturgis Buffalo Chip, known as “The Best Party Anywhere.” He says, “If I wasn’t working at ‘The Chip,’ I would definitely be one of those people who came every year. It’s such a cool experience.”

The Buffalo Chip

Janus Motorcycles

Official Sturgis Website

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