For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of niche markets.

As they pop open a bottle of Chapel Down Sparkling Wine, get ready to immerse yourself in a rich discussion filled with insights, strategies, and real-world applications that showcase the critical role of localisation in tech marketing. Whether you're a marketer aiming to enhance your brand's global reach or a content creator looking to fine-tune your audience targeting, this episode promises a wealth of knowledge tailored just for you.

Key Takeaways:

Mastering Content Localisation: Gain an in-depth understanding of why and how to adapt your content for different cultural and linguistic landscapes, ensuring your message resonates globally.

The Art of Niche Targeting: Discover strategies for identifying and engaging with specific segments of your market, enhancing the effectiveness of your marketing efforts in the tech space.

Lessons from the Fintech Frontlines: Learn from the experiences of Stephanie and Jared as they share their journeys, challenges, and successes in implementing content strategies at leading fintech and tech companies.

Links & Recommendations:

Follow host Kathryn Strachan on LinkedIn

Connect with Stephanie Boland on LinkedIn

Connect with Jared Keheler on LinkedIn

Check out Chapel Down’s Sparkling Wine here

How can you skyrocket your marketing impact without blowing your budget?

In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, content repurposing for maximum impact, and successful networking for marketing success.

Get comfortable, grab your favourite drink, and get ready for some electrifying insights - right here on Tech Marketers Uncorked!

1. Growth Hacking Power: Discover the secrets of growth hacking, a lightning-fast approach to high ROI marketing. Learn how tracking ROI through channels like PPC can skyrocket your marketing efforts.
2. Content Magic: Unleash the potential of content marketing and understand the "why" behind your campaigns, as well as how to repurpose your content. Measure success through lead generation KPIs like clicks and conversions.
3. Network for Triumph: Networking and collaboration are your secret weapons. Join communities, reach out to peers, and involve other departments in the testing and learning process to supercharge your marketing game.

• Follow host Kathryn Strachan on LinkedIn
• Follow Lucy on LinkedIn
• Learn more about Hokodo here
• Bottle of wine uncorked Cune Rioja Reserva

Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io 

Tech Marketers Uncorked is produced by Fascinate Productions

B2B social media engagement - risky business or a strategic goldmine?

In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.

So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!

1. B2B Social Media Success: Discover the keys to thriving in B2B social media, overcoming FOMO, and gaining CEO buy-in.
2. The Right Social Channels: Uncover the best social platforms for B2B marketing, with LinkedIn leading the pack and insights into their unique purposes.
3. LinkedIn Strategies: Get practical advice for LinkedIn success, emphasising authenticity, timing, and measuring the real impact of social media on revenue.

• Follow host Kathryn Strachan on LinkedIn
• Follow Colin on LinkedIn
• Learn more about Oktopost here
• Bottle of wine uncorked The Guv'nor

Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io 

Tech Marketers Uncorked is produced by Fascinate Productions