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The Augmented PMM: AI in Action

The Augmented PMM: AI in Action

By: Matthieu SILBERMANN
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Unlock the power of A.I. for Product Marketing!

Welcome to "The Augmented P.M.M.: A.I. in Action!", your essential minicast exploring how Artificial Intelligence is revolutionizing Product Marketing Management.

In short, actionable episodes, we dive into key P.M.M. activities – like market research, competitive analysis, content creation, and sales enablement – and reveal practical ways you can leverage A.I. ✨ right now to boost your efficiency, sharpen your analysis, and increase your impact.


📈 Designed for busy professionals seeking to navigate the future of PMM, these insights come from years of practical experience in SaaS. B2B Product and the Digital Workplace.


💡 Important note on audio: As a French Product Marketing Manager, I've chosen to use A.I. synthesis to ensure clarity and consistent quality for all listeners. The audio for this podcast is generated by Google's Vertex A.I. using the Chirp multilingual model.

All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • AI for Positioning Strategy against Competition

    AI for Positioning Strategy against Competition
    May 12 2025

    AI for Positioning Strategy : Discover how AI is transforming Product Marketing Management. This episode explores how AI assists in defining a positioning strategy by analyzing market perception, online reviews, and industry reports. Learn how Large Language Models efficiently create comparison tables, saving time and ensuring consistency. NotebookLM is used with analyst reports from firms like Forrester, Gartner, and IDC for in-depth analysis. Gemini and ChatGPT refine initial tables into competitive battlecards, objection handling guides, and compelling feature tables, saving two to three hours weekly.


    In this episode, I mention https://notebooklm.google.com/ and https://chatgpt.com/
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    3 mins
  • AI for Value Proposition Definition

    AI for Value Proposition Definition
    May 12 2025

    AI for Value Proposition Definition : Discover how AI is transforming Product Marketing Management by optimizing clarity and impact in value proposition definition. Learn how AI can analyze customer feedback, dissect market messaging trends, and scrutinize competitor claims. See how AI can build and maintain comprehensive Positioning Documents, transforming collateral like blog posts and presentations to extract core content. Explore the use of Google's Gemini for Workspaces to save time and ensure consistency across product portfolios. Subscribe for more insights on enhancing P.M.M. activities with AI.


    In this episode, I mention https://gemini.google.com/app
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    3 mins
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