In this exciting episode, we dive into the world of the brightest names in rugby—those whose talent, charisma, and marketability make them global icons. This isn’t about the best players in the game; it’s about the ones who own the spotlight. From thrilling performances on the field to trendsetting moves off it, these athletes command attention, dominate social media, and make brands and fans alike flock to their orbit.

Returning to the studio is Steve Martin, a sports marketing guru who has worked with legends like Tiger Woods, Lionel Messi, David Beckham, Cristiano Ronaldo, and Rory McIlroy. Steve shares insights from his impressive career and discusses his latest venture, MSQ Sport + Entertainment, where he helps connect brands, athletes, and audiences through groundbreaking strategies and experiences.

Season 5 is Sponsored by Continental Tyres.

Content Warning: This episode includes discussions of mental health and violence that some listeners may find distressing.

Join The Good, The Bad & The Rugby for a poignant and unforgettable episode featuring Ben Cohen and Phil Vickery as they sit down with Tins and Payno to share their deeply personal stories of triumph, struggle, and resilience.

Coinciding with the release of the highly anticipated documentary Unbreakable: England 2003 on TNT and Discovery+, the team explores the untold aftermath of England’s historic 2003 Rugby World Cup victory. Cohen reflects on a personal tragedy that profoundly shaped his career, while Vickery shares raw and candid revelations about life after rugby. Together, they discuss their 20-year reunion and the impact getting back together will have.

Season 5 is sponsored by Continental Tyres

From that iconic Van Nistelrooy clash to behind-the-scenes contract negotiations with Sir Alex Ferguson, Martin Keown pulls no punches as he opens up about his career highs, lows, and untold stories from his autobiography On The Edge.

This episode is about rivalries, physicality, and raw competitiveness that any sports fan can appreciate. You don’t need to love football to enjoy this—you just need to love sport at its toughest and most passionate!

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Season 5 is Sponsored by Continental Tyres.