In this episode, I sit down with Adam Schafer—co-founder of the Mind Pump Podcast and serial entrepreneur—for a real-talk convo on building an 8-figure brand without outside funding. We dive into how he and his partners grew a scrappy podcast into a thriving business by leading with value, staying consistent, and building community.

We chat about why bootstrapped founders often downplay their success, how to monetize after proving your value, and the key differences between business, team, and personal branding. If you've ever questioned whether your slow start is worth it—this episode is your reminder to keep going.

Click play to hear all of this and:

[03:58] How two bootstrapped entrepreneurs realized their path was the one others envied

[05:41] The mission behind Mind Pump and how they started with zero expectations

[08:18] The 3-part framework Adam used to build value before monetizing

[13:20] How they monetized their podcast after proving the market

[15:45] Navigating business with multiple partners—and still liking each other

[21:11] Why consistency and community matter more than polish at the start

Listen to Related Episodes:

• How to Build Your Personal Brand as a High-Achieving Entrepreneur
• He Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard Ryan
• How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

Connect With Adam Schafer:

Adam Schafer is the co-founder of the Mind Pump Podcast, a widely downloaded show aimed at demystifying fitness and health through candid, value-packed conversations. Alongside his partners, Adam has built a business empire that includes educational content, coaching, and training programs—all without external funding. He’s a straight-talking entrepreneur who values honesty, grit, and authenticity, and brings those qualities into every business decision and podcast episode.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode556

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ever wonder how a 7-figure CEO plans bold business growth? I’m stepping up to the plate and sharing the exact 30-day strategy my team is using to grow—real projections, real numbers, and the behind-the-scenes of filling 20 mastermind spots at $30K each. You’ll get a front-row seat to our lead gen game plan, what’s working, and how you can use this same framework in your business. Let’s build your growth plan together—press play!

Click play to hear all of this and:

[00:01] Why projecting growth matters (even when you can’t control the outcome)

[00:55] The real reason I’m focused on “just getting to the end of June” (and why this mindset works)

[02:40] Why I’m revealing our projections publicly—accountability and transparency, baby!

[03:35] Initiative #1: Filling my favorite offer ever—the Mastermind

[05:20] Our goal: 20 members at $30K each (here’s why I’m sharing the numbers)

[06:00] Lead gen strategy #1: Segmenting our newsletter list based on income levels

[06:50] Lead gen strategy #2: Targeted podcast content with in-episode applications

[08:15] The difference between “audience” and “buyers” (and how we’re moving leads through the funnel)

Listen to Related Episodes:

• Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode555

Why aren’t people buying? That question woke me up at 3:30am—and by 9:00am, it showed up again during a coaching session inside Social Curator. Coincidence? Maybe. Or maybe the universe knew it was time to get honest about what’s really blocking your sales.

In this episode, I break down 5 powerful reasons people aren’t buying—from unclear transformations to misaligned messaging—and how to fix them. No fluff. Just real talk and practical strategies you can apply today.

If you want to turn crickets into conversions, this one’s for you.

Click play to hear all of this and:

[00:00] Why I wrote this episode at 3:30am (and what happened 6 hours later!)

[01:32] The business coaching session that changed everything

[02:32] Reason #1: The transformation isn’t clear enough

[04:17] Reason #2: Uncertainty around outcome and effort

[06:10] How to help your audience believe the outcome is possible

[07:12] Reason #3: You’re speaking in your voice—not theirs

[09:38] Why misalignment can kill conversions

[11:01] Reason #5: Confusion is killing your sales

Listen to Related Episodes:

• Do THIS to Close More Sales
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires
• How To Turn Sales Objections Into Opportunities [13 min]

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode554

If you’ve ever felt stuck, overwhelmed, or like you’re constantly hitting roadblocks… this episode is for you.

I sat down with my friend Ed Mylett on his podcast, and we went deep—so deep that I knew I had to share this conversation with you.

We talk about:

✅ The sneaky ways a victim mindset keeps you stuck (without you even realizing it!)

✅ How to shift your beliefs so you can change your reality

✅ The truth about personal branding and social media success

✅ The #1 thing that makes or breaks your business growth

And here’s the thing: at one point in my life, I was unknowingly holding myself back. I thought I was doing everything right, but my mindset was actually keeping me from the life I wanted.

When I realized I was operating from a place of powerlessness, everything changed.

So if you’ve ever felt like things aren’t working—no matter how hard you try—this episode is your permission slip to rewrite the narrative and take back control.

Listen in, take notes, and get ready for a major breakthrough.

Click >>PLAY<< to hear all of this and:

[00:00] Welcome! Why this conversation is a must-listen.

[01:45] Jasmine’s journey and what’s changed in the last 6 years.

[03:28] Breaking free from a victim mindset: The realization that changed everything.

[07:21] Social media and branding: What actually works (and what doesn’t).

[09:15] Consistency is the key to success (and why most people get it wrong).

[13:45] Mindset leaks: How limiting beliefs in one area affect your entire life.

[17:30] How to shift your perspective and start believing in new possibilities.

Listen to Related Episodes:

• How to Build Your Self Trust to Make Better Business Decisions
• Building Confidence with Ease: How I’m Becoming the 3X Version of Myself

Connect With Ed Mylett:

Ed Mylett is a globally recognized peak performance expert, entrepreneur, best-selling author, and podcast host. His podcast, The Ed Mylett Show, is one of the top-ranked business and mindset podcasts, featuring high-profile guests who share their secrets to success.

• Follow Ed Mylett on Instagram @EdMylett
• Listen to the original episode on The Ed Mylett Show

Want more mindset and business insights? Subscribe to The Jasmine Star Show and never miss an episode! 🎙✨

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode553

Ever stared at a beautifully designed landing page template and thought, “Ugh… how do I make my copy fit into THAT?”

Girl, same.

But lucky for us, I’ve got a not-so-secret weapon: Katie Haahr.

In this shortie episode of The Jasmine Star Show, Katie—my brilliant right-hand and co-content creator at Social Curator—walks us through how we use AI (yep, ChatGPT!) to match our landing page design perfectly with the right words.

It’s not complicated. It’s not techy. It’s actually wildly simple and wildly effective.

Katie shares how she takes screenshots of our design templates, drags them into ChatGPT, adds our raw Google Doc copy, and prompts it to make the two work seamlessly together. Headers, bullet points, tone, structure—it all gets aligned in minutes instead of hours.

Here’s the deal: You don’t need to be an expert copywriter. You don’t need to stress over sentence length or character count anymore. You just need a screenshot, a prompt, and this 10-minute podcast.

So whether you're creating a new sales page, building a funnel, or trying to sound more polished (without hiring an agency), this one’s for you.

✨ In this episode, you’ll learn:

• How to pair design with copy using ChatGPT
• The prompts Katie uses to “train” AI like a creative assistant
• Why this saves HOURS on our marketing workflow
• How we treat AI like a collaborator, not a replacement

Spoiler alert: AI isn’t going to replace your creativity. It’s going to amplify it.

Let’s write smarter, not harder.

💻 Ready to make your landing pages convert like crazy? Let’s go.

Click play to hear all of this and:

[01:33] How Katie uses AI to optimize copy for landing page templates.

[02:41] The exact ChatGPT prompt she uses (with screenshots!).

[03:27] What they used to do—and how this new method saves hours.

[04:08] How to treat ChatGPT like a fast, friendly co-writing assistant.

Listen to Related Episodes:

• How to Thrive in a Post-AI Economy with Amy Sangster
• What 7-Figure CEOs Know About AI That You Don’t with Rick Mulready

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode552

Today’s episode is extra special, friends — I'm sitting down with my husband, best friend, co-founder, and favorite human, JD Delatorre.

After only 20 years together (and nearly that long building businesses side-by-side!), I finally convinced JD to sit behind the mic and share his perspective on what it really looks like to be married to your business partner…and still like each other. 😂

We’re talking about:

How I roped JD into recording this episode (spoiler: a "finger shake" contract was involved!) What it's like to mix marriage and entrepreneurship for two decades The unglamorous but honest dynamics of decision-making, communication, and occasional eye-rolling How our relationship and business roles have evolved, especially after becoming parents The three words JD uses to describe me as a business partner AND a wife (grab tissues — this one got me right in the feels 🥹) This conversation is totally unscripted, a little messy, full of laughter, and packed with real talk about what it takes to not just build a thriving business — but a thriving marriage too.

If you’ve ever wondered how we navigate it all — from finger shakes to 10x dreams — this one’s for you.

Because here’s the truth: Building a business with someone you love is hard. Loving them through it all is even harder. But it’s also the most beautiful journey you can imagine.

Click >>PLAY<< to hear all of this and:

[01:30] The story of the "finger shake" that sealed the deal

[04:00] Why working together has always been all in from the start

[06:00] Three words JD uses to describe me as a business partner

[07:20] The three (different!) words JD uses to describe me as a wife

[10:30] How we balance evolving roles at home and work

[14:45] Why communication and compromise have been our business superpowers

[19:00] A heartfelt moment about growth, patience, and building dreams together

Listen to Related Episodes:

• The Story of Jasmine + JD featuring Amy Porterfield
• Spilling the Tea About My Relationship With JD

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode551

Meet Sarah Chen-Spellings: investor, entrepreneur, and co-founder of Beyond The Billion—a movement driving capital to female-founded companies. From her Malaysian roots to writing multi-million-dollar checks, Sarah shares how she’s breaking generational cycles and rewriting the rules of legacy and leadership.

In this conversation, we dive into:

✨ Her mother’s influence on her drive
✨ Why women still struggle to get funding—and how she’s changing that
✨ What investors really look for in a pitch
✨ How to own your legacy—even if you're just starting out

We also get real about awkwardness, networking, and social media… and yes, she calls me out (in the best way!).

If you're building a business, raising capital, or dreaming big—this episode will fire you up. 💥

Click >>PLAY<< to hear all of this and:

[00:02] How Jasmine and Sarah met: From Instagram DMs to SXSW keynote magic

[00:04] The generational story: Sarah’s mother’s rise from small-town Malaysia to CEO

[00:07] Why Beyond The Billion matters: Bridging the gender funding gap

[00:10] How to network intentionally (and why stalking amazing women online works!)

[00:14] Advice for female founders seeking funding—and how to pitch investors with confidence

[00:18] The power of partnership: Sarah’s personal and professional lessons on support

[00:23] Biggest myths about women in leadership and money

[00:28] How to think beyond success and start building a legacy

Listen to Related Episodes:

• A Playbook for First-Time Founders with Nancy Twine
• What Investors Are Really Looking For with Kim Perell

Connect With Sarah Chen-Spellings:

Sarah Chen-Spellings is the co-founder of Beyond The Billion, a global consortium dedicated to mobilizing over $1 billion in capital toward women-founded companies. Born and raised in Malaysia, Sarah’s journey took her from corporate boardrooms to the frontlines of venture capital, where she’s become a fierce advocate for underrepresented founders. Named to Forbes’ “30 Under 30,” Sarah’s work has reshaped conversations around gender, funding, and innovation worldwide.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode550

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever sat through a sales pitch thinking you knew what was coming... only to be hit with a $50,000 price tag? 😳 SAME.

In this episode, I’m pulling back the curtain on one of the biggest financial decisions I made this year: investing in a professional development program with Gary Vaynerchuk’s team. It was a big leap, a big number, and (spoiler alert!) a BIG shift in how I approach business investments.

If you're wondering whether investing in your growth is worth it, I’m sharing the 3-part framework I use before I spend a dime:

1️⃣ Highlight the Differences: Why every investment must teach me something new.

2️⃣ Access Matters: How the right room can change your life.

3️⃣ Proximity is Power: Why being near greatness accelerates success.

Plus, you’ll hear what I learned from watching Gary Vee behind the scenes, how small gestures reveal leadership, and why “hi” can be a secret business superpower.

Whether you're spending $500 or $50,000, this episode will help you make bolder, smarter investments.

Friend, if you’re in the digging phase—building, dreaming, working before anyone sees it—this is your sign: Keep digging. Keep growing. Your skyscraper moment is coming.

And if you haven’t left a review, consider this your loving nudge. ❤️

Click >>PLAY<< to hear all of this and:

[00:45] Why a $50,000 pitch almost scared me off—and why I leaned in instead

[01:47] The #1 question I ask before making ANY investment

[03:40] How objective-setting and leadership assessments changed my mind

[04:31] Why ACCESS (and warm introductions) are more valuable than any brochure

[06:29] How PROXIMITY alone can change your business trajectory

[08:10] Watching Gary Vee move behind the scenes—and what I learned

[12:17] The biggest leadership lesson I learned from Gary in just 20 seconds

[13:55] My full 3-step framework for making smart, strategic investments

Listen to Related Episodes or Links Mentioned:

• Nonverbal Communication Secrets That Drive Sales and Build Trust with Blake Eastman
• How to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg
• My 1-1 Call with Gary Vaynerchuck

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode549