The Self-Employed Life

By: Jeffrey Shaw
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  • Summary

  • The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal. Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
    ©Jeffrey Shaw LLC
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Economics Leadership Marketing
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Episodes
  • 963: Elizabeth Solaru - How To Start And Build A Successful Luxury Brand

    963: Elizabeth Solaru - How To Start And Build A Successful Luxury Brand
    Nov 6 2024
    In this episode of the self employed life, I had the great pleasure of speaking with the best selling author of the book The Luxpreneur: How to Start and Build a Successful Luxury Brand, Elizabeth Solaru about how to build a luxury business. We discussed how clients in the luxury world think, brand and buyer relationships, and several key points to build a luxury brand. Elizabeth shares valuable insight on how to interact with clients, what makes a luxury brand successful, and much more. Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium. Recognized as one of the best wedding cake companies in the world, her company creates the most opulent and beautifully handcrafted cakes. A pioneer in the wedding industry, her creations have been featured in numerous national and international blogs and publications, including Vogue, Tatler, The Times, WedLuxe, Brides, Martha Stewart, The Telegraph, and HELLO. Clients include British, European, and Middle Eastern royalty, celebrities, and high-net-worth individuals. Elizabeth has appeared on the BBC, the Good Food Channel, BBC Radio, and Sky Living as a luxury expert. Elizabeth is an international keynote speaker and competition judge who travels the globe, and she presents on a number of topics, ranging from her own inspirational creative journey from microbiologist and headhunter to luxury cake maker, to encouraging diversity in the luxury industry. Author of the best-selling artisan cake book Opulencia and host of the Luxury Business Podcast, Elizabeth continues to inspire and educate. Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand, delves into luxury entrepreneurship, offering readers a comprehensive guide to building a successful luxury brand.Elizabeth Solaru's influence extends beyond cake artistry. She is the CEO and Founder of Diversity in Luxury Awards, celebrating excellence and diversity within the luxury sector. As a business consultant, she advises luxury brands on how to innovate and thrive in a competitive market, known for her dynamic approach to business and her focus on creating authentic connections. Recognised as one of the Masterful 100 by the prestigious Eat Love Savor, Solaru is celebrated not only for her artistic talent but also for her business acumen. She has been a keynote speaker at prominent events at JP Morgan, The Inner Circle Experience and international business forums, where she discusses the intersection of luxury, creativity, business, and diversity. Elizabeth Solaru’s latest venture explores the evolving landscape of the luxury market and offers insights on how brands can stay ahead in a rapidly changing world. Through her consultancy, publications, and public speaking, Solaru continues to shape the future of the luxury industry, championing innovation, diversity, and excellence. Guest Contact – Book - The Luxpreneur: How to Start and Build a Successful Luxury Brand Website Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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    53 mins
  • 962: Say What They Can’t Unhear: How To Create Change and Gain Buy-in

    962: Say What They Can’t Unhear: How To Create Change and Gain Buy-in
    Oct 23 2024
    In this episode of the self-employed life, I had the great pleasure of speaking with the author of Say What They Can't Unhear: The 9 Principles of Lasting Change and a third time repeating guest, Tamsen Webster. In this episode, we discuss the importance of having a change in thinking, as well as how to make change possible. Tamsen shares valuable insight on the most effective ways to maximize change. Her insights include how to bridge the gaps, how to view clients, and much more. Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy- level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. Guest Contact – Book - Say What They Can't Unhear: The 9 Principles of Lasting Change The Compact Case - free resource to help you implement the principles of the book Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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    55 mins
  • 961: Take Your Customer Service From Great To Exceptional

    961: Take Your Customer Service From Great To Exceptional
    Oct 16 2024
    Even a business that provides great customer service isn't good enough anymore. Listen in to find out why. Also find out how you can take your customer service from great to exceptional with these three ideas. Guaranteed to make your business stand out from the rest! Contact Jeffrey – Website Books Watch my TEDx LincolnSquare video and please share! Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO and The Self Employed Life. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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    25 mins

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