“Podcast listeners and hosts have the highest income and net worth profile in all social media. Psychologically, these folks are action takers, endures, they’re looking to solve their problems and get to the next level.”

Marketing isn’t dead—it’s just evolving, and fast. The smartest entrepreneurs are ditching outdated, ad-heavy tactics and embracing the power of podcast guesting to generate leads, close deals, and build authority. The key? Long-form, unscripted conversations that resonate with audiences tired of being “sold to” and craving authenticity.

In this episode, we explore how podcast guesting has become the secret weapon for business growth, drawing on lessons from recent high-profile success stories (hint: think elections). You’ll learn why traditional marketing’s ROI is sinking and how showing up on podcasts can help you tap into a goldmine of engaged listeners. The guest breaks it down step by step: no fancy tech, no huge ad spend, just real talk that builds trust and drives results.

Expert Action Steps

1. Embrace Podcast Guesting

Begin positioning yourself as a guest expert on relevant podcasts. Identify shows with an audience that aligns with your target market and pitch yourself with a clear message about the value you can provide. Focus on authenticity and storytelling to build trust with listeners.

2. Leverage Long-Form Content

Use podcast appearances as a platform to dive deep into your expertise. Highlight how your services or products solve real problems. Long-form, unscripted conversations allow you to connect authentically with an audience, humanizing your brand and establishing authority in your niche.

3. Optimize the ROI of Your Marketing Efforts

Shift your budget and energy away from costly ads with declining ROI. Instead, invest time in podcast guesting, which requires minimal cost and offers a high return by directly engaging potential clients, investors, or partners in meaningful conversations.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“The most important investment you can make is in yourself. It’s not just about dollars—it’s about building a life that reflects your best self.”

Real talk: growth doesn’t come from sipping lattes in a comfy chair. It’s forged in the messiest, hardest moments when life punches you in the gut. This episode dives into the grit required to turn suffering into strength and pain into purpose. It’s not about avoiding hardship; it’s about learning to dance with it—and maybe even throw a few punches back. Packed with stories that’ll make you think, laugh, and maybe cringe, this conversation is your blueprint for thriving when the going gets tough.

Meet Rob Dubois, a guy who knows a thing or two about grit. From surviving a rough childhood to earning his stripes as a Navy SEAL, Rob’s journey is a masterclass in resilience. He doesn’t just talk the talk—he’s walked the hardest paths and come out stronger. In this episode, Rob spills his secrets on how embracing discomfort can transform you into a person you actually want to be. Spoiler alert: it’s not easy, but it’s worth it.

Rob Dubois is a former Navy SEAL, leadership coach, and founder of Impact Actual. He’s spent decades mastering the art of thriving in chaos and now helps others unlock their potential with a mix of wisdom, humor, and a no-nonsense approach to life. If you’re ready to stop running from pain and start growing from it, this episode’s for you.

Expert action steps:

1. Commit Fully to Growth: Make an “all-in” commitment as the first step to overcoming adversity and achieving transformation.

2. Trust the Process: The importance of surrendering to a structured process, even when it feels counterintuitive or challenging, is highlighted as a cornerstone of personal development.

3. Cultivate Self-Discipline: Stopping destructive behaviors like addiction and committing to habits aligned with integrity and health is presented as a critical action for long-term success.

Learn more about Rob at the Impact Actual Website: https://impactactual.com.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

"You never have to be perfect. But should you move the needle forward 1% every single day moving forward? Yes, it’s good for you and it’s good for the people you love.”

Success in business and entrepreneurship begins with the same foundation as success in life—health and fitness. Without a strong, energetic body and sharp, focused mind, even the best business strategies fall flat. This episode dives into why prioritizing your fitness is the ultimate power move for long-term success.

Fitz Koehler, fitness expert, race announcer, and cancer survivor, shares her unfiltered insights into the transformative power of health. With a no-nonsense approach, she discusses how fitness not only helped her overcome cancer but also fuels her to live vibrantly and inspire others. From battling through gruelling treatment to running the Boston Marathon, Fitz’s story is a testament to resilience and the value of investing in your physical and mental well-being.

Guest Bio:

Fitz Koehler is a globally recognized fitness professional, keynote speaker, and author of the Cancer Comeback series. As the founder of Fitzness, she has spent decades inspiring people to prioritize their health through TV appearances, corporate engagements, and live events. A cancer survivor and advocate for joy, Fitz believes fitness is the ultimate foundation for a fulfilling life.

Expert action steps:

1. Control What You Can:

“In every single situation, control what you can. Know the difference. If you can’t control something, let it go. Let it go. But if you can, your nutrition, your exercise, your work output, whether you show up early, stay late, all of those things, control what you can.”

2. Live on Perspective:

“Traffic jams are better. Red wine on the carpet is better. The flu is better because all of that pales to being a kid with cancer. So perspective, perspective, perspective.”

3. Hunt for Joy:

“I’m a joy addict. I’m very fortunate. I was born with a passion for joy. I will choose to be happy in any situation. However, if that’s not you, you can still become a joy addict. Make it a habit.”

Learn more about Fitz:

• Website: https://www.fitzness.com

• Books by Fitz:

• My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life https://www.fitzness.com/blog/my-noisy-cancer-comeback/

• Your Healthy Cancer Comeback: Sick to Strong https://www.fitzness.com/blog/your-healthy-cancer-comeback/

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.