John Steinbeck wrote a letter to Carlton Sheffield about a conversation he’d had with his wife, Elaine.

“Once I said to her, ‘I don’t want the barbarity of funeral for myself.’ And she said, ‘Don’t be silly. A funeral isn’t for the dead. You’ll simply be a stage set for a kind of festival, maybe. And besides, you won’t even be there.'”

– Steinbeck: A Life in Letters, p 829

Henry Fonda – one of the most famous actors of his generation – stood up at John Steinbeck’s funeral and recited a piece of a poem by Robert Louis Stevenson:

Bright is the ring of words

When the right man rings them,

Fair the fall of songs

When the singer sings them.

Still they are carolled and said –

On wings they are carried –

After the singer is dead

And the maker is buried.

– Robert Louis Stevenson

We know Henry Fonda spoke those words because Elaine Steinbeck, John’s wife, describes the scene in a letter to her friend, Jean Vounder-Davis.

What will people say when you are gone? Will memories of you ring like bells in the hearts you left behind?

How will you be remembered?

You cannot build a reputation on what you intend to do.

The saddest eulogy ever carved on a tombstone said, “He Had Potential.”

Will you be remembered for having a lot of money?

“You can have money stacked to the ceiling, but the size of your funeral will still depend on the weather.” – Chuck Tanner

Will you be remembered as a selfish person, or a generous one?

“We make a living by what we get. We make a life by what we give.” – Winston Churchill

I have never seen a hearse pulling a U-Haul trainer.

“We brought nothing into this world, and it is certain we can carry nothing out.” – Paul’s letter to Timothy, ch. 6

Will you be remembered as a critical person, or as an encourager?

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

There is nothing standing in the way of you being a different person today than you were yesterday. Do you remember what I wrote to you in last week’s Monday Morning Memo?

“Escaping the past is easy. The hard part is choosing to start over.”

If we make the right decision, we’ll have more to be thankful for next Thanksgiving than we did this year.

Ciao for Niao,

Roy H. Williams

Douglas Katz is a West Point graduate, a disabled Army veteran, and a culinary enthusiast (also known as a foodie.) Douglas, like many other people who suffer from limited mobility, struggled to use kitchen utensils that require upper extremity strength. Aided by an army of friends and military veterans, Doug retreated to his workshop to invent a new type of kitchen knife, the first in a series of “adaptive” kitchen products he plans to introduce. Doug is building a cutting-edge company (pun intended) dedicated to radical innovation and inclusive kitchen design. It’s happening and it’s happening right now, with roving reporter Rotbart and you at MondayMorningRadio.com.

The future is unknowable. The past is unrecoverable.

If you are anxious, you are living in the future.

Don’t live your life in an imaginary tomorrow. Find joy while it is still today.

If you are depressed, you are living in the past.

Escaping the past is easy. The hard part is choosing to start over.

Let me give you The Seven Secrets to Crystal Days:

1. Do not let the perfect become the enemy of the good.
2. “Perfectionism may look good in his shiny shoes but he’s a little bit of an asshole and no one invites him to their pool parties.” – Ze Frank
3. Good enough, by definition, is good enough.
4. Learn to celebrate the ordinary.
5. “Celebrate! Celebrate! Celebrate!” – Dewey Jenkins
6. Success and failure are temporary conditions.
7. “Do not let either of them define you.”
8. The most precious thing you can find is a friend.
9. “A friend is always loyal, a sibling that helps in times of trouble.”
10. Hatred is the only luxury more costly than an enemy.
11. “Hatred is like drinking poison and waiting for the other person to die.”
12. All the little things in life add up to your life.
13. “If you don’t get it right, nothing else matters.”

Autumn is upon us. Cold air sweeps summertime over the hilltop fast and sharp like an old woman sweeping dust out a doorway. The dust washes the landscape with brown and orange, speckled with rusty red, the colors of old cars whose enamel has been erased by the rain in the junkyard of time.

I suspect Solomon wrote the book of Ecclesiastes in the autumn. You remember what he wrote, don’t you?

“Everything has its moment.

There is a moment of ripening and a moment of falling away.

A moment of being born and a moment of dying.

A moment of planting and a moment of harvest.

A moment of killing and a moment of healing.

A moment of destroying and a moment of building.

A moment of weeping and a moment of laughter.

A moment of sorrow and a moment of dancing.

A moment of scattering and a moment of gathering.

A moment of togetherness and a moment of distance.

A moment of finding and a moment of losing.

A moments of grasping and a moment of release.

A moment of ripping and a moment of sewing back together.

A moment of silence and a moment of speech.

A moment of love and a moment of hate.

A moment of fighting and a moment of peace.”

Autumn walks among us, quiet and invisible, like a Mexican ghost on the Day of the Dead.

This is the time of year when I become reflective.

Perhaps you do, too.

Roy H. Williams

Andrew Matthews has inspired more than 1,000 global corporations, including Coca-Cola, McDonald’s, Honda, and Citibank. In addition to that, Andrew and his wife produce uplifting books that have sold over 8 million copies in 70 countries and 48 languages by presenting timeless wisdom in fresh, engaging ways. This week, Andrew reveals his creative process to roving reporter Rotbart and explains how anyone – even you – can use that process to connect, inspire, and succeed in every nation of the world. Wouldn’t this be a great day to stop and recharge your batteries at MondayMorningRadio.com?

My observation during the past 40+ years as an ad writer has been that television and radio professionals spend so much time trying to sell television and radio ads, they have no time to learn how to make those ads work.

When you know how to make ads work, and can prove it, television and radio are incredibly easy to sell.

Instead of asking a salesperson to help you with your ads, let me tell you everything you need to know.

“Q” represents your unspoken questions.

“A” represents my answers to those questions.

Q: Who should I be targeting?

A: I’ve never seen a business fail because they were reaching the wrong people. But I have seen lots of businesses fail because they were saying the wrong things in their ads.

Q: Are you saying you don’t believe in targeting?

A: The most effective way to target is to write ad copy that speaks directly to the felt needs of your customer. Targeting isn’t accomplished by reaching the right address, but by demonstrating to people that you feel the way they feel, and that you believe the things they believe.

Q: Are you saying I can write ads that target specific types of people in mass media?

A: Yes, but you get a lot more than that. Mass media reaches not only your target; it reaches all the influencers of your target. Is there anyone that you don’t want to know you, like you, and say good things about you? Every person is an influencer, and decisions are never made in a vacuum.

Q: If targeting the right person is no longer my primary objective, what is?

A: You want to become the solution provider that people think of first and feel the best about. When you say the right things to the largest number of people you can afford to reach with sufficient repetition, you become a household word.

Q: Which media will work best for my business?

A: The media doesn’t make your ad work. Your ad makes the media work. The media is just a vehicle that delivers your message, your ad. The wrong message will fail in every media, and the right message will work in every media. It is the message, not the media, that either works or does not.

Q: Is there a proven way to create the right message?

A: Win the heart and the mind will follow. The mind will always create logic to justify what the heart has already decided.

Q: Can you give me some specific tips?

A: Sure. Here are 4 of them.

1. Talk to the customer about what the customer already cares about. Most ads answer questions that no one was asking. This is why people hate most advertising.
2. Always say something new, surprising, and different. Never say what people expect you to say. Predictability is what makes ads sound like ads.
3. Don’t just describe the process of what you do and how you do it. “We use only the freshest ingredients, and everything is made from scratch.” The process is informational. The outcome is motivational. Describe the outcome. “Food so good your head will explode.”
4. Bad ads are about you and your company. Good ads are about your customer and their happiness. Ads filled with “me, my, we,” and “our,” are about you and your company. Ads filled with the words “you” and “your” are about the customer and the happiness you want to bring them.

Q: Should every ad have a call to action?

A: No, because if they did, your ads would be predictable.

Q: Are you saying that NO ad should have a call to...