Showing titles in Forecasting & Strategic Planning

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

The law of market failure: Most new products will fail in the market, even if competently executed.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.

Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This audiobook answers the question “how do I get started?” It takes the listener from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.

In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.

From the internationally best-selling author of Essentialism comes a guide to making the most important tasks effortless. The intricacy of modern life has created a false dichotomy between things that are 'hard and important' and those that are 'easy and trivial'. Everything has become so much harder than it ought to be. But, Greg McKeown, best-selling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones.

Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

It's your responsibility as a manager to ensure that your work—and the work of your team—aligns with the overarching objectives of your organization. But when you're faced with competing projects and limited time, it's difficult to keep strategy front of mind. How do you keep your eye on the long term amid a sea of short-term demands? The HBR Guide to Thinking Strategically provides practical advice and tips to help you see the big-picture perspective in every aspect of your daily work, from making decisions to setting team priorities to attacking your own to-do list.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.

When we think about the future, it can be difficult to feel that we have any control. We aren't confident that we can take actions and make decisions that help determine what happens next. We want to feel prepared, hopeful and equipped and to face the future with optimism. Or, better yet, change the future. But how do we map out our lives when it feels impossible to predict what the world will be like next week, let alone next year? Jane McGonigal, a renowned future forecaster, reveals that 'unimaginable' events aren't unimaginable before they happen.

By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Fortune magazine’s survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. And one thing he noticed was that the way he made millions per week in business inside the mob can be applied to doing business outside the mob (minus the illegal part).

Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With thought leaders including Michael E. Porter, W. Chan Kim and Renée Mauborgne, Rosabeth Moss Kanter, Peter Drucker, and Clayton M. Christensen, this book puts HBR's greatest concepts at your fingertips. You'll learn how these groundbreaking ideas continue to be relevant in today's business context—and what to keep in mind as you prepare for the future.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.