Showing titles in Marketing

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

Unlock your limitless potential with Turbo Success – Program Your Mind for Success, the ultimate guide to transforming your life and achieving your wildest dreams! Written by internationally acclaimed author, entrepreneur, and business mentor Ron G Holland, this book is your blueprint for mastering the art of success. Imagine a life where failure is no longer an option. With Turbo Success, you’ll uncover the secrets to reprogramming your mind, harnessing the full power of your subconscious, and achieving any goal.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

A Lifestyle Business is a real business: it earns real money, solves real problems, and supports a real life. An Ambitious Lifestyle Business goes one step further: it gives you the freedom to grow your small business without giving up everything else that matters. Welcome to the Ambitious Lifestyle Business podcast – the weekly show that helps UK small business owners build a business that supports the life they really want. Hosted by author and entrepreneur John Lamerton (and his business partner Jason Brockman), this no-fluff, down-to-earth podcast delivers practical, actionable ...

100年に一度の大変革期の真っただ中、先行き不透明の自動車産業の情報をまとめて共有いたします。 ・市場の将来予測をするにあたってルチル・シャルマの未来予測(2018年発刊) の10個の観点の理解を深める情報を発信しています。 ・ますます高まる『地政学』を自動車業界で深堀して見えてくる『中国』『電動化』『自動運転』の統合した競争力を強化する構造を明らかにすることを試みています。 ・自動車業界の大きなニュースを題材にその...

The Content Crowd is a podcast for creators, marketers, and founders who are tired of chasing trends and burning out on empty content. If you're looking to build something more honest, more human, and more resonant—this is your space. Hosted by Trevor Grimes, this show explores what makes content connect. From creative habits and storytelling shifts to behind-the-scenes breakdowns, every episode helps you stop mimicking and start making something that matters. Because content isn’t about gaming the algorithm. It’s about showing up with clarity, conviction, and something worth saying.

Was bringt Traffic bei Google Discover? Was sorgt für nachhaltiges Abo-Wachstum und Werbeeinnahmen? Im Publisher SEO Podcast spricht Moritz Serif mit Branchenprofis über Strategien, SEO-Trends und AI-Entwicklungen für Verlage und Redaktionen. Impressum Angaben gemäß § 5 DDG und § 18 Abs. 2 MStV Moritz Serif Werftstraße 15-17 68159 Mannheim USt.-ID: DE452416095 Telefon: 0176 666 13 660 Inhaltlich verantwortlich gemäß § 18 Abs. 2 MStV: Moritz Serif, Anschrift wie oben Umsatzsteuer-Identifikationsnummer gemäß §27a Umsatzsteuergesetz: DE452416095

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Marketing the Right Way is the podcast for solopreneurs, startups, and small businesses ready to move beyond random tips and build real marketing strategy. I’m Tatiana Ermakova—a digital marketing generalist with 10+ years of global experience across government, startups, and commercial sectors. I help businesses connect strategy, execution, and emotional impact to build brands people actually care about. Each solo episode delivers no-fluff insights on branding, marketing, and sustainable growth—so you can market smarter, not harder. Ready to stop guessing and grow the right way? ...

Hey there! Welcome to The BirdseyePost Podcast - your go-to source for direct mail marketing insights! Tune in to see how to use personalized postcards to drive growth, connect with customers and achieve your sales goals. Listen in to hear industry tips, transformative customer stories and world-class interviews with special guests! Subscribe now and discover how to transform your direct mail efforts into a measurable, revenue-boosting machine, one postcard at a time.

Market Like a Hotshot is your go-to podcast for cutting-edge marketing insights and business growth strategies. Hosted by industry veterans Jeff and James, who bring over 60 years of combined expertise in marketing and IT, this weekly show delivers actionable tips, smart strategies, and no-nonsense advice to help business owners and entrepreneurs scale their ventures. Whether you're looking to boost visibility, refine your brand, or master digital marketing, this podcast gives you the tools to market like a true hotshot.

🎧 T’en as marre de chercher un produit en magasin sans jamais savoir s’il est dispo ? De perdre des ventes à cause d’un stock invisible ? Nous aussi. Ici, on parle retail moderne, géolocalisation produit, visibilité instantanée et croissance locale. 🚀Pas de blabla, que du concret : des marques, des retailers, des stratégies terrain, des outils digitaux qui font vraiment la différence. 📍KWALEAD (https://kwalead.com/), c’est le podcast pour vendre plus, mieux, et maintenant dans le monde physique comme digital. Bienvenue dans le futur du commerce.🛒 📢 Thèmes abordés...

Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.

Join other growing businesses using our AI-powered marketing system to generate qualified leads automatically - without the enterprise complexity or costs. Learn more: https://www.purplefrog.io

La Verità Algoritmica by Simone Enea Riccò è il podcast per professionisti, leader d'azienda, innovatori e appassionati di Intelligenza Artificiale, marketing digitale e customer experience in Italia.In un panorama in continua evoluzione, l'AI sta ridefinendo il modo in cui facciamo business e interagiamo con i nostri clienti. Questo gruppo nasce come un aggregatore di idee, esperienze e competenze per affrontare le sfide e cogliere le opportunità che l'AI porta con sé.Qui, ci immergiamo negli argomenti chiave trattati nella newsletter "La Verità Algoritmica", esplorando:Le vere ...

For Artists Figuring It Out is your no bullshit guide to the music industry, hosted by artist/tour manager and ex-venue owner Tom Carnell. Each week, we break down the real challenges artists face, from building a loyal fanbase to handling burnout, writing to press, understanding marketing, and navigating this whole thing without losing who you are. Just honest help for artists trying to do this properly, told by someone who actually gets it.