Showing results by narrator "Stephen Paul Aulridge Jr" in All Categories

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

In his sequel to Ignorance (Oxford University Press, 2012), Stuart Firestein shows us that the scientific enterprise is riddled with mistakes and errors - and that this is a good thing! Failure: Why Science Is So Successful delves into the origins of scientific research as a process that relies upon trial and error, one which inevitably results in a hefty dose of failure. In fact, scientists throughout history have relied on failure to guide their research, viewing mistakes as a necessary part of the process.

The most notorious man in history, Adolf Hitler, is best known for having perpetrated crimes against humanity over the six-year course of World War II. His brutal extermination policies are responsible for the deaths of close to 30 million people he considered inferior, and added to that, the military casualties suffered by all parties, yields a grand total of approximately 60 million people dead by the end of the war. That number equates to 3% of the world's population at the time. But, who was this man? What made him into the monster he became? Can his childhood explain the formation of such a brutal dictator?

Auschwitz is a monument to the barbaric inhumanity of the Nazi regime. It is the site where more than one million people were systematically tortured and killed in support of Adolf Hitler’s determination to eradicate entire populations that he viewed as racially impure.

The Spanish Civil War was much more than just an overture to World War II. It was a war born out of schisms in Spanish society between rich and poor, monarchists and Republicans, the right and the left, and between those who supported the church and those who saw it as an instrument of oppression. For all its brutality and horror, the Spanish Civil War was a conflict between ideals often fought by volunteers on each side who truly believed that they were helping to build a better world.

In Panic Attacks Workbook, psychologist and anxiety expert Dr. David Carbonell explains the vicious cycle of habitual responses that lead to debilitating attacks. He offers detailed instructions to help you halt this process and free yourself from the cycle of panic attacks.

The man who would become the Father of Organized Crime in the United States was born Salvatore Lucania in Sicily, but he would quickly make a name for himself after his family moved to New York City when he was still a child. By his teenage years, he was running the streets, organizing his own teenage gang, and moving in circles with the likes of Meyer Lansky, who would become key figures in Lucky's rise to power.

The Great Depression was one of the most trying eras in American history. All aspects of the US were affected. After the stock market crash of 1929, the nation was thrust into a decade of turmoil and change - in government, the economy, and culture. Many of the changes brought about by the Great Depression remain today.

The Battle of Stalingrad, perceived by historians as the most important battle of World War II and regarded by Russians as the most significant battle in their country’s history, cannot be viewed solely as a military engagement between two powerful, long-time foes. Stalingrad was a battle between the Allies and the Axis Powers; it was a struggle between the Soviet Union and Germany for victory; and it was also a test of wills between Josef Stalin and Adolf Hitler.

Written by three career experts, An Intelligent Career is a playbook for the modern knowledge worker, providing a complete guide that will allow workers to take a composite, dynamic view of a life's work in the 21st century.

The Russian Revolution in 1917 was a moment in time when the will of the people put an end to a system of government that had been in place for centuries. The story of Russia’s transition from Imperial reign to eventual Communist dictatorship is a tale rooted in the ranks of the common people and the men who rose to lead them.

The Battle of Berlin was a monumental battle between two adversaries who despised one another. For the Russians who had endured the horrific suffering and loss of lives in defending their nation against the Nazi invasion, the opportunity for vengeance seemed as if fate was on their side.

Have you tried every diet or weight loss plan under the sun, but still can't manage to lose weight and keep it off? You aren't alone. Each year, Americans spend billions of dollars on weight-loss products, yet we continue to have the highest obesity rate in the world. After trying and failing countless times, you have to begin to wonder, "What am I doing wrong?"

During the late years of the 18th century, the spirit of Enlightenment thinking and revolution were in the air. The world was changing, moving away from ingrained beliefs about religion, reason, society, and the rights of the individual and turning more toward the laws of nature as interpreted by the scientific method. Nowhere was the influence of this radical new way of thinking more apparent than in France, and the upheaval this caused would come to bloody fruition in the form of revolution.

Edgar Allan Poe is one of the most influential literary figures of all time. Diving into the life of this well-known poet and author, this book explores all the ways he impacted the literary world, both in his own time and in ours. Start listening, and be transported back to the 19th century to learn about one of the most well-known American writers of all time.

He was the first emperor of one of the greatest empires ever known to man. He commanded unmatched authority in the ancient world and was always one step ahead of his opponents. He had an intellect and a sharp wit that could cut down his foes just as easily as the steel of his sword. The life of Octavian - later known as Augustus - was rich and full. Although he lived and died over 2,000 years ago, this founder of the Roman Empire is as intriguing as ever.

The Korean War, which began in 1950 and ended in 1953, is not considered one of the major wars of the 20th century. However, in reality, it was profoundly impactful on global history. As an early crisis of the Cold War, it set important precedents for how conflicts would be handled during this era. It has also shaped Korea’s history for more than half a century.

He was known as the "Desert Fox", and outfox his enemies he often did, leaving whole armies confounded and demoralized in his wake, and yet, the one adversary that Erwin Rommel could not outfox was his own government. On that rather unlucky day of October 14, 1944, when the SS came knocking on Rommel’s door, even his legendary heroism couldn’t save him from the monstrous regime for which he had once fought so hard.

The American Indian Wars, a series of conflicts between white settlers and Native Americans which took place in the 17th, 18th, and 19th centuries, were complex, brutal, and many. An official United States Census report published in 1898 noted at least 40 wars which had taken place in the previous 100 years. The total number of individual wars probably numbers well over 100, though many were localized and on a very small scale.

Babylon first became important in the 18th century BCE under the rule of King Hammurabi. It barely survived his death before it was conquered, first by the Hittites and then by the Assyrians. In the seventh century BCE, the city was completely destroyed after it rebelled against Assyrian rule, and it wasn’t until the reign of King Nebuchadnezzar II that it once again became the heart of a large empire. After that, it was conquered by the Persians and in the fourth century BCE by Alexander the Great. After his death, Babylon entered a period of decline from which it never recovered.