Aesthetics Business

In this Very Short Introduction audiobook, Bence Nanay introduces the field of aesthetics, considering both Western and non-Western aesthetic traditions and exploring why it is sometimes misunderstood or considered to be too elitist - by artists, musicians, and even philosophers. As Nanay shows, so-called "high art" has no more claims on aesthetics than sitcoms, tattoos, or punk rock.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

An updated version of the seminal 1994 classic volume on the beauty of things imperfect, impermanent, and incomplete. Nearly every book with "wabi" or "wabi sabi" in the title is based on the concepts first elucidated in this book. Wabi-sabi is the quintessential Japanese aesthetic. It is a beauty of things imperfect, impermanent, and incomplete. It is a beauty of things modest and humble. It is a beauty of things unconventional....

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Have you been thinking of starting your own Business but just didn't know how? The Beauty industry is worth billions! Eye treatments & therapies are a massive part of the Beauty industry. Aesthetics Campus is our online Beauty School, we teach you everything you would learn in Beauty School!

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.