Creative Conflict

In Creative Conflict, negotiation experts Bill Sanders and Frank Mobus use a dynamic, dialectical approach to show how negotiations are driven by competition and cooperation at the same time. They believe that when we tiptoe around conflict, we negotiate in a halfhearted way that limits our results. By contrast, creative negotiators probe and push until they hit a wall of disagreement, and then they figure out how to get past it.

Conflict is essential to story - regardless of genre. The friction between what a character wants and the lengths they will go to reach that goal is what pulls readers through your book. Great conflict is what leaves readers cheering (or crying) at the end of a story. Using humour and her deep knowledge of human behaviour, counsellor and award-winning author Eileen Cook will guide you through the causes of conflict, the differences between internal and external conflict, and show you how conflict resolution techniques can be turned upside down to ramp up the tension in your book.

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other.