Fitness Industry

From the author of What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat. Even with 25 years' experience as a journalist and investigator of the food chain, Joanna Blythman still felt she had unanswered questions about the food we consume every day. How natural is the process for making a "natural" flavouring? What exactly is modified starch, and why is it an ingredient in so many foods? What is done to pitta bread to make it stay fresh for six months?

There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, a.k.a. The Food Babe, blows the lid off the lies we've been fed about the food we eat - lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on.

Mainstream health science has let you down. Weight loss is not the key to health, diet and exercise are not effective weight-loss strategies, and fatness is not a death sentence. Body Respect debunks common myths about weight, including the misconceptions that BMI can accurately measure health, that fatness necessarily leads to disease, and that dieting will improve health. The authors also help make sense of how poverty and oppression - such as racism, homophobia, and classism - affect life opportunity, self-worth, and even influence metabolism.

Sixty percent of individuals over the age of 20 - or 58 million people in the US - are overweight. As the obesity epidemic continues to grow, many Americans are researching the benefits and complications of weight-loss surgeries. Weight Loss Surgery for Dummies, 2nd Edition is the most up-to-date and authoritative guide to understanding the impact of surgical weight-loss before, during, and after surgery.

In Fitness Is F*cked, author and retired fitness professional Chas Gonnello blows the whistle on the fitness industry. Fitness, which includes the wellness, nutrition, health, performance, and supplement industries, is rife with quacks selling snake-oil “solutions” that prioritize their bottom line, not your well-being. This cutting book reveals the fitness industry’s deficiencies and how to avoid them.

When Rachel Somerstein had an unplanned C-section with her first child, the experience was anything but the “routine” operation her doctor described. A series of errors by her clinicians led to a real-life nightmare: surgery without anesthesia. The ensuing mental and physical complications left her traumatized and desperate for answers about how things could have gone so wrong. In the United States, one in three babies is born via C-section, a rate that has grown exponentially over the past fifty years.

Nutrition scientist and gastronome Dr. P. K. Newby provides a sweeping overview of the many interrelationships between humans, land, and food. Newby examines topics including key nutrition concepts behind good eating; the technology, biology, and psychology of food choices; how diet affects our health and environment; and evidence-based tips for creating lasting behavior change. At the same time, Newby debunks popular myths and food folklore, challenging listeners to "learn, unlearn, and relearn" the fundamentals of nutrition at the heart of a health-giving diet.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

Study while on the go! Listen anytime, anywhere! Audio allows us to learn and absorb information during our busy schedules. Listen during downtime or passive activities (while driving, working around the house, at the office, or at the gym). CPT audio prep covers everything on the exam and references the latest NASM essentials of personal fitness training (sixth edition) presented in an easy-to-understand, chapter-by-chapter format.

Anthony Warner, author of The Angry Chef, is back, and he wants answers. In The Truth About Fat he scrutinises the explanations of academics, doctors, researchers and journalists. He lays out the best evidence available, rails against quack theories preying on the desperate and considers whether we are blaming our bodies for other people’s ignorance and cruelty. What remains is the unvarnished truth about one of the great preoccupations of our age.

You've been lied to. I'm sorry to break it to you, but it's true. Much of what you've heard is wrong, holds you back, and keeps you from reaching your fitness goals. When you listen to this book you'll learn exactly what you need to pack on lean, sexy muscle, shred fat, and look your best. We'll expose the myths of the fitness industry and leave you with simple and proven techniques that get results.

At first glance, boosting your metabolism may seem like a monumental task. This is not the case! Boosting metabolism is as simple as making little changes to our life. If you have the right kind of habits, you can lose weight fast! Most of us have tried following a certain diet sometimes in our life and found it difficult to find the right foods that will give us the results we want. If you try these 13 habits that will naturally boost your metabolism, then you will begin to see the scale drop rapidly.

In this book, Dr. Vuong offers pertinent psychological and self-improvement tips that are necessary for success after weight loss surgery, which is a rarely covered topic. Drawing on his professional experience working with obesity patients and his own personal journey for enlightenment, he has provided a concise yet profound manual for losing weight and gaining enlightenment.

What’s your max squat? How much ya bench? What’s your best deadlift? Can you press your body weight? Today, pushing quantifiable expressions of strength, like your maxes, is becoming increasingly ubiquitous. However, though strength may be specific, real strength is much more than a powerlifting total - it’s about resilience, capability, and adaptability. It’s survival of the fittest after all, not the strongest.

Maintenance Phase has descriptive copy which is not yet available from the Publisher.

In typical Caulfield manner, it isn't enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our individual health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue - cover to cover - of People magazine, for an entire year.

Do you want to be slim, healthy and fit? Are you over 40 and confused about what your exercise plan should look like? Are you discouraged and ready to give up? If so, Strength Training for Life is the perfect book for you! This book will teach you everything you need to know about weight lifting and muscle building for achieving your body's natural potential. It will show you exactly how often and at what pace to exercise and help you design a personalized fitness plan that will show real, visible results!

Fact: Over 95% of guys fail to achieve their fitness goals. Most quit after just 1-2 months in the gym. So what's stopping you from seeing results? Simple. You're focused on all the wrong things. Fad diets, random workouts, and questionable motivations will only get you so far. To break through your plateau and see fast progress you need to re-build your fitness habit from the ground up.

Pundits, politicians, medical professionals, and hucksters alike bombard us with their scaremongering. We're reminded often of the high rates of cardiovascular disease, diabetes, cancer, and other diseases, and we're encouraged - sometimes even mandated - to reduce our risk. Amidst the hysteria, everyone is looking for something to blame. Sugar has become a scapegoat. In fact, sugar has been called "the new tobacco". But the evidence against sugar is practically non-existent.

Como principal fonte de energia, a glicose impacta de maneira surpreendente o nosso corpo. Se a concentração no sangue fica muito alta, ocorrem respostas das mais variadas: compulsões alimentares, espinhas, enxaqueca, névoa mental, oscilações de humor, ganho de peso, sonolência e infertilidade. E, com o passar do tempo, esse desequilíbrio pode contribuir para o desenvolvimento de doenças como diabetes tipo 2, síndrome do ovário policístico, câncer, demência e cardiopatias.