Product Strategy
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- By: Jaime Levy
- Narrated by: Jaime Levy
- Length: 8 hrs and 1 min
- Unabridged
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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Audiobook a useful companion to the hardcopy
- By Ben Newbolt on 22-01-22
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- Narrated by: Jaime Levy
- Length: 8 hrs and 1 min
- Release date: 26-07-21
- Language: English
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it....
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- By: Roman Pichler
- Narrated by: Roman Pichler
- Length: 5 hrs and 5 mins
- Unabridged
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Great book on Agile Product strategy work.
- By Anonymous User on 26-03-24
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrated by: Roman Pichler
- Length: 5 hrs and 5 mins
- Release date: 19-09-22
- Language: English
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Solid content for starter Product Managers
- By Anonymous User on 23-10-20
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Release date: 30-06-20
- Language: English
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....
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Radical Product Thinking
- The New Mindset for Innovating Smarter
- By: R. Dutt
- Narrated by: Peter Noble
- Length: 6 hrs and 38 mins
- Unabridged
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In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.
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good motivational book and full of good insight.
- By Alejandro Mery on 15-01-23
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Radical Product Thinking
- The New Mindset for Innovating Smarter
- Narrated by: Peter Noble
- Length: 6 hrs and 38 mins
- Release date: 02-09-21
- Language: English
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Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products....
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- By: Dave Martin, Andrea Saez
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Unabridged
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
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Like the Phoenix Project, I was nodding like the Churchill Dog
- By Gary on 14-11-23
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Release date: 10-11-23
- Language: English
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- By: Eli Schwartz
- Narrated by: Jem Matzan
- Length: 6 hrs and 54 mins
- Unabridged
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrated by: Jem Matzan
- Length: 6 hrs and 54 mins
- Release date: 31-01-22
- Language: English
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- By: Dekker Fraser, Spencer Grover
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Unabridged
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Release date: 30-04-20
- Language: English
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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Tilt
- Shifting Your Strategy from Products to Customers
- By: Niraj Dawar
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Unabridged
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Release date: 21-03-14
- Language: English
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Unabridged
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Release date: 03-07-24
- Language: English
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- By: Martin Schweiger
- Narrated by: Jeevan Retnam
- Length: 2 hrs and 17 mins
- Unabridged
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- Narrated by: Jeevan Retnam
- Length: 2 hrs and 17 mins
- Release date: 06-08-21
- Language: English
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals....
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- By: Molly Norris Walker
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Unabridged
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
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Great balance between tactical and strategic approach to growth
- By Axure L. on 17-07-19
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Release date: 04-09-18
- Language: English
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth....
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The Right How
- How Leaders Maximise Product Value and Business Success Through Design Strategy
- By: Stefan Hermann
- Narrated by: Stefan Hermann
- Length: 3 hrs and 8 mins
- Unabridged
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Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.
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The Right How
- How Leaders Maximise Product Value and Business Success Through Design Strategy
- Narrated by: Stefan Hermann
- Length: 3 hrs and 8 mins
- Release date: 23-10-24
- Language: English
- SHORT DESC
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Highly recommend for anyone wanting to sell more!
- By Rose on 23-11-22
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 06-11-22
- Language: English
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- By: Inness Clyne
- Narrated by: Jenna Lory
- Length: 6 hrs and 3 mins
- Unabridged
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.
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Very helpful read
- By Billie jade Kermack on 08-02-21
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- Narrated by: Jenna Lory
- Length: 6 hrs and 3 mins
- Release date: 19-08-20
- Language: English
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area....
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- By: Kristin Morin
- Narrated by: Emily Beresford
- Length: 3 hrs and 29 mins
- Unabridged
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- Narrated by: Emily Beresford
- Length: 3 hrs and 29 mins
- Release date: 05-04-22
- Language: English
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations....
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Mastering Strategy
- Unveiling the Wisdom of Sun Tzu
- By: Mutlu Akgun
- Narrated by: Steve Jones
- Length: 4 hrs and 18 mins
- Unabridged
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Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy. In Section One, uncover foundational principles and practical applications for today’s challenges. Section Two dissects strategy into actionable steps with engaging anecdotes and exercises. Section Three synthesizes ancient wisdom with modern innovation, providing a roadmap for 21st-century strategy.
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Mastering Strategy
- Unveiling the Wisdom of Sun Tzu
- Narrated by: Steve Jones
- Length: 4 hrs and 18 mins
- Release date: 02-07-24
- Language: English
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Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 05-09-17
- Language: English
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Estrategias de Producto [Product Strategies]
- By: Juan Alejandro Gutierrez Hurtado
- Narrated by: Juan Alejandro Gutierrez Hurtado
- Length: 56 mins
- Abridged
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En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto.
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Estrategias de Producto [Product Strategies]
- Narrated by: Juan Alejandro Gutierrez Hurtado
- Length: 56 mins
- Release date: 10-05-06
- Language: Spanish
- En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas....
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