Danny Schuman
AUTHOR

Danny Schuman

Business & Careers
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Danny Schuman became an entrepreneur when he decided he wanted to spend more time creating things and less time in meetings. Despite knowing pretty much nothing about business, he started a marketing consultancy called Twist in 2009, in the middle of a tanking economy. Somehow, within three years, Twist earned over a million dollars in revenue and almost 10 years later, it isn’t just still in business, it’s thriving. Thus was born the Worst Business Model in the World. As Danny grew Twist and further developed The Worst Business Model concept, he plugged into local and national entrepreneurial communities to connect with other founders and study their business opportunities and challenges. He interviewed more than 100 entrepreneurs and began speaking, teaching, and workshopping at tech incubators like 1871 and the Hatchery, at colleges and universities, as well as at many co-working spaces and entrepreneurial associations. While he’s never had any intention of making more money than he could count, he’s had every intention of coaching and teaching entrepreneurs who crave the ability to turn their passions into a career. His forthcoming book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur, serves as a roadmap to help entrepreneurs stay stubbornly and blissfully independent so they can spend more time doing what they love and less time doing what they hate. Danny is a rabid baseball and Cubs fan who’s been to 35 (past and present) major league ballparks and is especially proud of creating the Perfect Bite at the end of every meal. Michael Jordan called Danny Peanut-Butter-Jelly-Boy but that’s a story for another time.
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