Listen free for 30 days

Listen with offer

Preview
  • A Degree in a Book: Marketing

  • Everything You Need to Know to Master the Subject - in One Book!
  • By: John Jessup, Joel Jessup
  • Narrated by: Laurence Bouvard
  • Length: 7 hrs and 42 mins
  • 4.0 out of 5 stars (1 rating)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

A Degree in a Book: Marketing

By: John Jessup, Joel Jessup
Narrated by: Laurence Bouvard
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

A comprehensive guide to everything you can learn in a Marketing degree.

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.

Includes topics such as:

  • Management
  • Market research
  • Product development
  • Buyer behavior and the impact of popular culture, ethics, and social responsibility
  • Digital marketing including social media and SEO
  • Retail—in all its many forms
  • How lockdowns and the global pandemic have changed the world of marketing

Whether you're a student, a marketing professional, or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.

©2021 Arcturus Holdings Limited (P)2022 Arcturus Publishing Limited
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Degree in a Book: Philosophy cover art
Brand Aid cover art
Futureproof cover art
Learn Game Theory cover art
The Science of Self-Learning cover art
The Subscription Boom cover art
The Interaction Field cover art
The Ways to New cover art
Life as We Made It cover art
Resurrecting Retail cover art
The Great Mental Models cover art
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age cover art
Gene Machine cover art
Evergreen Assets cover art
Big Ideas… for Small Businesses cover art
Tilt cover art

What listeners say about A Degree in a Book: Marketing

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I like the real life case studies.

I love the life case studies, marketing campaigns and the Watershed moment for marketing. Thank you for the illustrations. Younger readers will appreciate the illustrations while the older love the mind maps. Bravo.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!