Showing results by author "Joel Jessup" in All Categories

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Whether you're a student, marketing professional, or small business, A Degree in a Book: Marketing is perfect for anyone wishing to know how marketing can play a part in their own business.

Writers Joel Jessup and Chris Regan reimagine cult and classic movies by adding John Carpenter's The Thing into the story. Not even the two hosts understand why they are doing this but they'll figure it out, one movie at a time.