Hello, My Name Is Awesome

How to Create Brand Names That Stick

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

Try for £0.00

Thousands of incredible audiobooks and podcasts to take wherever you go.

Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Hello, My Name Is Awesome

By: Alexandra Watkins

Narrated by: Gina Sorell

Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £10.99

No valid payment method on file.

Add payment method

Switch payment method

We are sorry. We are not allowed to sell this product with the selected payment method

Switch payment method

Pay using card ending in

Switch payment method

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Cancel

About this listen

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

Marketing

New Business Enterprises