How Brands Grow
What Marketers Don't Know
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How Brands Grow
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Narrated by:
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Daniel May
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By:
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Byron Sharp
About this listen
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.Listeners also enjoyed...
What listeners say about How Brands Grow
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Gary
- 22-06-17
Insightful content / robotic narration
Who might you have cast as narrator instead of Daniel May?
Byron Sharp
Any additional comments?
The awful narration of this book makes it a challenging listening experience. To make sense of some of the content, it is important to get a copy of the downloadable pdf as many charts are referenced throughout.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr. R. D. Cox
- 26-02-20
the facts
Still learning here, but it's good to have the data and facts in a world where bullshit rules.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Tim
- 23-12-15
Good book very poor narration
Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Jones
- 13-05-20
Absolutely amazing evidenced based marketing
Superb Marketing Manual that crushes the old untested marketing claims of the past! must read
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Andreas
- 05-06-23
Essential read for marketers
The findings presented in this book is critical for any marketer to be aware of in order to make better predictions about outcomes of marketing initiatives.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- R
- 19-05-20
Thought provoking. Audible may not be best medium
Brilliant content and thought provoking but requires a lot of referring to the downloadable PDF. Worth the read but may be better as a physical book to truly learn from.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Ozzy
- 11-08-17
Interesting but repetitive
The theories expressed are interesting even to a non-marketer, and are well explained.
In general it is extremely repetitive and makes the same points over and over just in different ways ... maybe an implementation of sharp's own marketing recommendations!
I'd probably just find a summary online and read that instead.
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Overall5 out of 5 stars
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- Timothy
- 22-01-18
very well considered book
this should be a must read for anyone working in the industry of building brands. The author uses data to dispell unhealthy myths and gives suggestions on what is actually needed to grow a brand.
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Overall5 out of 5 stars
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- Tom Whiteley
- 20-12-21
Great scientific approach to Marketing
As someone who is cynical of the effectiveness of marketing, this book is brilliant for explaining/proving what does/does not work
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Charlene
- 27-01-21
Very Hard to get into
This book is more for the number crunchers.. not really creative types hoping to grow their business,.. more for understanding the bigger companies. Also, the voice was very impersonal.. monotonous sounding, very easy to mentally switch off.
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1 person found this helpful