Idea to Execution cover art

Idea to Execution

How to Optimize, Automate, and Outsource Everything in Your Business

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Idea to Execution

By: Ari Meisel, Nick Sonnenberg
Narrated by: Drew Birdseye
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About this listen

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing Management Management & Leadership Business Business Management

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All stars
Most relevant  
not really a how to in any way, the book’s main message is basically written on the cover: optimize, automate, outsource. there - that should save you about 3 hours of your time :)

the story of a lucky and successful business unicorn

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It was an interesting journey they went through during their first year. Lots of lessons to learn. But there was a little too much focus on how professional their VAs were and how they can solve any problem you throw at them.

Sales pitch for their company

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I don't know many people that write a box by simply voice recording into DropVox each week about what's happened in their business with a view to provide value to a future audience. That drops to a copy writer and then publisher. Finished once they are! Can't recommend this short, punchy to the point review of how to create immense leverage in your biz and personal life. I can't wait to work with these lads.

Game Changer

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Loved the fact that this was a book made for me, an online coach who gets overwhelmed with tasks and didn't even know this could be solved. I had never heard of the "Less Doing" philosophy. Nor did I know how much you could make use of the free apps such as Asana, Todoist, Evernote, Google Drive, Airtable, Trello or Slack so efficiently to run your business like a professional.

There was nothing i didn't like. I was disappointed at the fact that I couldn't find their business online anywhere now though. This is a slightly old book, published in 2016. So, a lot of new tools would have been introduced in the market. I'd have loved to know their take on those tools now.

Especially great for online coaches like me who wants to hire virtual assistants! @taniastanly on Instagram

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I found it quite detailed and I have learnt some precious gems that can be applied in my business.

Very Detailed

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A definitive must read for freelancers and small business owners. The title of the book matches the contents of the book and then some!

A startlingly informative book!

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Optimise, automate, and outsource, three channels I didn't know I needed to save my work. I loved it. it showed me where I need to look to make work seamless and find time for growth.
Anyone starting a small business should listen to this book.

It flows

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Full disclosure, I only got halfway through but…
Too much personal story and not enough actionable points. It felt a little more like it was advertising their business and what they do and how they do it. Yes one could take from it, but it’d be better if the author spent time on theoretical principles, or more concrete ways people can implement them.

Not an awful book in the least, but could be better for sure.

Too much personal story

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I was pleasantly surprised at how the authors have been quite open about all the pitfalls they experienced. This book is a treasure for any budding technology entrepreneur.

Frank and detailed

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Packed with value and inspiration, an insight into efficiency, purpose and strategy - thank you gentleman!

Excellent case study and tips!

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