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Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time

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Pour Your Heart into It

By: Howard Schultz, Dori Jones Yang
Narrated by: Eric Conger
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About this listen

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company
Business Management Marketing Workplace Culture Inspiring
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Critic reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding "What is going on with the eggnog latte?" - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

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Doing business the human way!

Great piece! Brings out the hidden entrepreneur and human in us all. It’s possible to do both and still make profit!

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Great start, would love to read full version

A great start told through the stories of Starbucks. Last chapter or two come across as a bit cheesy

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Starbucks

Listening to this just puts me in the mood for one. His determination and not giving up made this company what it used to be today

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Interesting read

I will definitely recommend this book. Enjoyed it very much, it felt too short. I wanted more more and more

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Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

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Average at best

If you want a great story about a huge successful business start up with all the out falls and rollercoaster rides, Shoe Dog is 10 times the book.

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  • Overall
    5 out of 5 stars

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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The simple language of the book

I liked to learn about the Starbucks story. I had no idea it was the way it was.

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interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

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Great book with full of inspiration!

Loved the book, so inspiring and motivational to follow your dreams, goals, instincts and passion!

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