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The Business of Expertise
- How Entrepreneurial Experts Convert Insight to Impact + Wealth
- Narrated by: David C. Baker
- Length: 4 hrs and 38 mins
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Summary
This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.
We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.
What listeners say about The Business of Expertise
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- Anonymous User
- 22-05-20
Super insightful
Smash it David and love the work/episodes with Chris Do and The Futur 😊
Thank you for putting your insights onto paper!
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- Raisond'etre!
- 24-05-24
Clarity on the expertise business
This book, and the one that followed after (Tradecraft) answered some deep seated questions I had concerning business - particularly in the area entrepreneurial expertise.
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- Sophia M.
- 03-03-24
Useful for consultancy founders
I’m glad I listened to this. I’ve read a lot of books on growing your business and this still had some new perspectives.
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- Olivia Meyrick
- 01-07-23
Useful listen
Appreciate the economy of words. Well structured and applicable. It gave me a new perspective on expertise. Thank you!
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- Karlo
- 06-03-24
Never stop learning and be curious
David straight to the point as always! This book should be a must read for the any consultant or student that wants to become an entrepeneur or a consultant.
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- Lucie Ostrcilova
- 12-07-21
Applies for in-house experts as well
Despite the book is written for entrepreneurial experts running their own business I found the book relevant to corporate job as well, especially in environments where you are hired for expertise but then placed in a fairly homogenous team.
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- Han Ban
- 17-09-23
So many gems
As someone who spends their time advising go to market teams on their best step forward, this has really helped me challenge my own positioning. David simplifies what is often seen as hugely complex. I love the no BS approach to getting real with yourself too. I’m a new fan!
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