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The Language of Trust

By: Michael Maslansky
Narrated by: Michael Maslansky
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Summary

What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.

Topics include:

The mechanics and mindset of communicating with trust and credibility

Choosing the right words: being positive, using plain English, being plausible, and personalizing a message

Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's

Case studies from personal finance, consumer products, public utilities, and other areas

©2010 Michael Maslansky (P)2010 Oasis
Customer Service Leadership Meetings & Presentations Sales & Selling Business
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Profile Image for Thomas M.

Great book, Highly recommended.

To start off, I will just say the narrator is really easy to listen to.
This book is perfect for anyone looking to change the way they speak or write, as there are lots of case studies contained within with some great insight into how small changes make a huge difference to how a message is received.

If I were to criticise at all, it would be that I want more!!!

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