Listen free for 30 days

Listen with offer

Preview
  • The Microsoft Story

  • How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud
  • By: Dan Good
  • Narrated by: Mark Smeby
  • Length: 4 hrs and 24 mins
  • 1.0 out of 5 stars (1 rating)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Microsoft Story

By: Dan Good
Narrated by: Mark Smeby
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator.

It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.

But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?

Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud.

Through the story of Microsoft, you'll learn:

  • How to build a nimble company culture that supports innovation and growth.
  • How to return a forgotten brand to the spotlight.
  • How to recognize and build upon successful business lines, while letting go of underperforming initiatives.
  • When to change the entire way you do business.
  • And much, much more.
©2020 Dan Good (P)2020 Thomas Nelson
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The NBA Story cover art
Pichai cover art
Xiaomi cover art
Vaporized cover art
Beneath a Surface cover art
Ninja Future cover art
The Metaverse Handbook cover art
The Battle for Your Computer cover art
Attention Factory cover art
Disrupt You! cover art
Bill Gates cover art
Strategy Rules cover art
Influence Empire cover art
Reed Hastings cover art
The Third Wave cover art
In the Plex cover art

What listeners say about The Microsoft Story

Average customer ratings
Overall
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.