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The SaaS Playbook

Build a Multimillion-Dollar Startup Without Venture Capital

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The SaaS Playbook

By: Rob Walling
Narrated by: Rob Walling
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About this listen

Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?

You don’t need venture funding, and you don’t need permission.

With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today's most successful founders.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

In this audiobook, you’ll find:

  • Questions and processes to take you from product-market fit to scale.
  • New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.
  • Pricing tactics, and the pitfalls to avoid.
  • Real examples from software companies that are operating today.

Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Rob Walling (P)2023 Rob Walling
Entrepreneurship History & Culture Business Software Dream
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What listeners say about The SaaS Playbook

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This is the book every founder needs

This isn’t a book, it’s a bible that even the most experienced corporate veteran could learn from. Again, Rob champions the underdogs of a VC-obsessed SaaS world through the provision of strategies that don’t cost the world, and actually work, drawing on his own experience and thoughtfully curated influential voices. I can’t wait to listen again and plaster my hard copy on order with a highlighter.

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The best business advice available

Actionable and relatable advice as ever. Rob is candid, broadens his arguments so you can always take something away no matter your industry, and really entertaining in a way that never steers off topic.

As a long term follower of Rob’s work all I can say to him is thank you for doing what you do!

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Every SaaS Founder needs this

So much useful learned experience shared in this book. It is an invaluable resource for any SaaS Founder or prospective founder who wants to bootstrap (mostly) their way to success.

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Good and concise

It contains a lot if useful information, but it's not good if you are just looking too start a small business and never grow big.

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