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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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This Is Marketing
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Summary
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 12-05-19
A refreshing and humane yet effective perspective
This book really made me remember my roots. I'm 27, my business turns over £380,000 and I started it from scratch because I started with the people and their needs both rational and emotional
Seth reminds us that marketing is a humane process that satisfies humans needs
There is no talk of "hacks", "hustle", and limited talk of "funnels" so many of which propose to have a short cut to the goals we all strive to achieve and rely on in desperate times
With limited resources this book reminds me of how to scale whilst putting the "tribe" first. Loved it. A beautiful blend of psychology, sociology, economics and marketing
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Anonymous User
- 05-02-20
Nothing but the truth.
I looked forward to listening to this book and I must say, it cast a light into the darkest parts of my fears about being a marketer. It gave me complete and utter joy to hear what my heart has been telling me about my ability to make a change in the world. It loosened the mental shackles of fear that's been stopping me from doing so. Thank you Seth Godin. Much love and appreciation. Kearan Pennells.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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- Anonymous User
- 05-01-21
Interesting ways of thinking about marketing
Good read. Lots of interesting thoughts around marketing. I did feel at the start that I was being sold to but I guess if you've written a book about marketing, you're bound to do that.
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Overall5 out of 5 stars
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- Nicholas Barber
- 03-09-23
At last! A must listen!
Realistic!
Listen and take the knowledge in
Believe in yourself!
Focus on who you are really trying to impress, them or you?
Build trust, build a community and remember when you see that smile you are starting something great!
Find a way to help others not yourself!
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Overall5 out of 5 stars
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- Octavian Sbarna
- 01-05-21
If you are in business, you NEED to listen to this
Exceptional introduction in the spirit of marketing. Whilst not rich in the nuts and bolts and how-tos, Seth initiates the reader into the Spirit of marketing, constructing the internal necessary attitude and fundamental understanding that is the bedrock of good, efficient and moral marketing. A must read/listen for anyone who wants to grasp marketing at a deeper level!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Customer
- 16-05-21
“It’s not for you”
A very powerful phrase repeated throughout the book, reminding you that setting a target audience and sticking to it is crucial. And for those that don’t like your product, it’s simple. It’s not for you.
Each chapter gives real world examples of things working and things failing, and it’s absolutely fascinating to pause and think about them.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Athee
- 23-06-20
Good book on Marketing
its a good book with some really good tips. I will recommend this book for people who need help with Marketing. It gives very different prospective to consider with regards to marketing
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Overall5 out of 5 stars
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- rachel Banks
- 20-11-23
Loved this book
Loved listening to this. It was a bonus to hear the authors voice. Great book and every business person needs to listen to this, Thanks Seth
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Overall4 out of 5 stars
- Luzanne Gilliland
- 05-10-22
good marketing
it was explained in a plain manner and categorised well for easy understanding for new a new business.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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- Matt
- 01-08-24
Great content BUT
Hi Seth, I love your work and knowledge provided in this audiobook, but, constructively, I think the engagement for the narrator/ voice actor could be improved to be more engaging for the listener. Thank you
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