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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
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What Your Customer Wants and Can’t Tell You
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Summary
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
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What listeners say about What Your Customer Wants and Can’t Tell You
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- JCM
- 13-04-23
Decent entry-level introduction to marketing
Know anything about marketing or behavioural economics and there won't be much new here, but it's a solid overview.
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Overall5 out of 5 stars
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- Fred Caballero
- 30-06-23
Loved it but…
… for the love of God, please drop the chapter quotations for the audio book. Very annoying
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 16-10-23
Lots of learnings about yourself.
For the engineering types who have a good understanding of the physical world, learning about a persons inner workings and that of the brain are fascinating. Often you’d have an inkling that there’s a bias or something distracting you from objectives but understanding the root causes are very insightful. Great work.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Elena
- 20-04-23
Basic
Good to learn the basics but IRRITATING having to listen to long lists of “find more on chapter x, y, z” or “to find out more listen to the podcast”
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1 person found this helpful
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Overall5 out of 5 stars
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- Snoted
- 26-09-23
An excellent listen
Great book with very interesting insights into Human behaviour. I will be recommending this to all my friends who have an interest in psychology and nudges
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Mel B-S
- 15-10-23
Better Than a Thriller
Loved this book. Straightforward explanations and lots of examples to bring the theory to life. Even if you don’t have a business, it’s interesting to help understand why you buy the way you do!
Narration was perfect.
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Overall5 out of 5 stars
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- Steven L
- 06-03-24
Brilliant insights into behaviours
great book, love the chatty narrative and real life, useable examples. Highly recommend this for folks who build/sell stuff for people!!
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Overall3 out of 5 stars
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- Fred
- 05-08-23
Feels too much like a lead magnet
Lots of interesting behavioural economics stuff here and its application to marketing, but I couldn't finish it because the constant cross selling got on my nerves.
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1 person found this helpful
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Overall5 out of 5 stars
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- Anonymous User
- 16-06-21
Must Read for All Marketers
Marketing for the 21st Century. This book is amazing at debunking complex science and explaining it in a way that means you can apply it and get results. improve your marketing across commercial B2B and public sector. Fun inspiring and motivating.
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Overall4 out of 5 stars
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- Steve
- 11-05-24
How your mind works against you!
Who'd have thought that your own mind works so hard to betray. Whether it's making you buy the next big thing or keeping you oblivious to marketing tricks with price points etc. it's a great book for an introduction to using the techniques to your advantage in your own business. Just hope I can do it justice.
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