Author's Edge: the Go-to Marketing Podcast in Publishing cover art

Author's Edge: the Go-to Marketing Podcast in Publishing

Author's Edge: the Go-to Marketing Podcast in Publishing

By: Allison Lane
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Every week on the Author's Edge, you'll get practical tips to make your path to publishing exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just shaping your big idea, you’ll learn massive takeaways and hands-on advice that grow your visibility, expand your influence, and make a legacy-level impact.


© 2025 Allison Lane Literary LLC
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Episodes
  • How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65
    Jun 17 2025

    Send me a text!

    Think you need more credentials or a polished pitch before you start speaking? Think again.

    Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission.

    This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experienced,” this one’s for you.

    Press play and find out what’s actually keeping you from the mic, and how to move past it.

    WHAT YOU’LL LEARN:

    • How to reframe self-doubt and claim your voice.
    • Why waiting to “feel ready” is sabotaging your author platform.
    • The surprising truth about what audiences actually care about.

    RESOURCES MENTIONED:

    • Spark the Stage by Aleya Harris – Get it on Amazon: https://www.amazon.com/Spark-Stage-Professional-Authentic-Storytelling/dp/B0DH335YQJ
    • Aleya’s Speaker Programs - Spark The Stage: https://www.aleyaharris.com/spark-vip
    • Book Reco:
      • Anatomy of the Spirit - The Seven Stages of Power and Healing by Caroline Myss: https://bookshop.org/a/55773/9780609800140
      • Made to Stick - Why Some Ideas Survive and Others Die by Dan Heath: https://bookshop.org/a/55773/9781400064281
      • Building a Storybrand 2.0 - Clarify Your Message So Customers Will Listen by Donald Miller: https://bookshop.org/a/55773/9781400248872
      • Love Money, Money Loves You - A Conversation With The Energy Of Money by Sarah McCrum: https://bookshop.org/a/55773/9780994576255
      • Ask and It Is Given - Learning to Manifest Your Desires: https://bookshop.org/a/55773/9781401904593

    TIMESTAMPS:

    • 12:04 – What “not feeling ready” is really about
    • 24:41 – Why credentials don’t create connection
    • 45:22 – The myth of needing permission to speak
    • 58:19 – Aleya’s story of unexpected alignment
    • 1:04:33 – A success-list exercise to clarify your story

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!
    👍 Like, comment, and share this video if you found it helpful!

    Show More Show Less
    46 mins
  • From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64
    Jun 10 2025

    Send me a text!

    What if your most valuable book marketing asset isn’t your manuscript but your audience?

    Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget.

    If you want to find your readers and keep them coming back, this is a must-listen.

    What You’ll Learn:

    • How to grow a reader-focused audience on LinkedIn, no team or budget required.
    • The unscalable marketing moves that lead to scalable author success.
    • Why consistent, imperfect content builds trust (and bookshelves) faster.

    Resources Mentioned:

    • Daniel Murray’s website: https://themarketingmillennials.com/
    • Podcast: The Marketing Millennials: https://themarketingmillennials.com/podcast/
    • Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
    • Book Reco:
      • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland https://bookshop.org/a/55773/9780062388421
      • The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales by Dan S. Kennedy: https://bookshop.org/a/55773/9781440511417
      • Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: https://bookshop.org/a/55773/9781398606487

    Timestamps:

    • 03:50 – Why most experts miss the mark on LinkedIn.
    • 10:25 – The real secret to content that connects.
    • 19:40 – How to reuse your best-performing ideas.
    • 32:10 – Sustainable marketing even when time is tight.
    • 44:00 – Daniel’s one action for authors to take today.

    Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!
    👍 Like, comment, and share this video if you found it helpful!

    Show More Show Less
    31 mins
  • How to Land a TEDx Talk by Owning Your Story with Ashley Stahl | Ep. 63
    Jun 3 2025

    Send me a text!

    What if the only thing standing between you and massive author visibility was the belief that you're not ready yet?

    Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here.

    Tune in to reverse engineer your author marketing and step into the visibility you've been craving.

    What You’ll Learn:

    • Why clarity and storytelling, not hustle, build real author visibility.
    • The biggest mindset shift to make when launching your book or speaking career.
    • How to find and package your message for TEDx, keynotes, and beyond.

    Resources Mentioned:

    • Ashley Stahl’s Agency: https://wisewhisperagency.com/
    • Ashley Stahl’s Book: You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career: https://bookshop.org/a/55773/9781950665693
    • Ashley’s Podcast, You Turn Podcast: https://wisewhisperagency.com/podcast-page/
    • Book Reco: The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams by Deepak Chopra: https://bookshop.org/a/55773/9781878424716

    Timestamps:

    • [3:15] The truth about not needing permission to shift careers.
    • [15:42] How to identify your most original idea for a TEDx talk.
    • [24:18] The secret to turning one idea into a movement.
    • [37:05] Why speaking for free can jumpstart your author visibility.
    • [45:50] What happens when you believe it’s possible, real client results.

    If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message.

    Watch on YouTube: https://www.youtube.com/watch?v=WJ_uuvofsLc

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!
    👍 Like, comment, and share this video if you found it helpful!

    Show More Show Less
    34 mins
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