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Think you need more credentials or a polished pitch before you start speaking? Think again.

Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission.

This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experienced,” this one’s for you.

Press play and find out what’s actually keeping you from the mic, and how to move past it.

WHAT YOU’LL LEARN:

• How to reframe self-doubt and claim your voice.
• Why waiting to “feel ready” is sabotaging your author platform.
• The surprising truth about what audiences actually care about.

RESOURCES MENTIONED:

• Spark the Stage by Aleya Harris – Get it on Amazon: https://www.amazon.com/Spark-Stage-Professional-Authentic-Storytelling/dp/B0DH335YQJ
• Aleya’s Speaker Programs - Spark The Stage: https://www.aleyaharris.com/spark-vip
• Book Reco:
  • Anatomy of the Spirit - The Seven Stages of Power and Healing by Caroline Myss: https://bookshop.org/a/55773/9780609800140
  • Made to Stick - Why Some Ideas Survive and Others Die by Dan Heath: https://bookshop.org/a/55773/9781400064281
  • Building a Storybrand 2.0 - Clarify Your Message So Customers Will Listen by Donald Miller: https://bookshop.org/a/55773/9781400248872
  • Love Money, Money Loves You - A Conversation With The Energy Of Money by Sarah McCrum: https://bookshop.org/a/55773/9780994576255
  • Ask and It Is Given - Learning to Manifest Your Desires: https://bookshop.org/a/55773/9781401904593

TIMESTAMPS:

• 12:04 – What “not feeling ready” is really about
• 24:41 – Why credentials don’t create connection
• 45:22 – The myth of needing permission to speak
• 58:19 – Aleya’s story of unexpected alignment
• 1:04:33 – A success-list exercise to clarify your story

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if your most valuable book marketing asset isn’t your manuscript but your audience?

Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget.

If you want to find your readers and keep them coming back, this is a must-listen.

What You’ll Learn:

• How to grow a reader-focused audience on LinkedIn, no team or budget required.
• The unscalable marketing moves that lead to scalable author success.
• Why consistent, imperfect content builds trust (and bookshelves) faster.

Resources Mentioned:

• Daniel Murray’s website: https://themarketingmillennials.com/
• Podcast: The Marketing Millennials: https://themarketingmillennials.com/podcast/
• Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
• Book Reco:
  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland https://bookshop.org/a/55773/9780062388421
  • The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales by Dan S. Kennedy: https://bookshop.org/a/55773/9781440511417
  • Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: https://bookshop.org/a/55773/9781398606487

Timestamps:

• 03:50 – Why most experts miss the mark on LinkedIn.
• 10:25 – The real secret to content that connects.
• 19:40 – How to reuse your best-performing ideas.
• 32:10 – Sustainable marketing even when time is tight.
• 44:00 – Daniel’s one action for authors to take today.

Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
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What if the only thing standing between you and massive author visibility was the belief that you're not ready yet?

Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here.

Tune in to reverse engineer your author marketing and step into the visibility you've been craving.

What You’ll Learn:

• Why clarity and storytelling, not hustle, build real author visibility.
• The biggest mindset shift to make when launching your book or speaking career.
• How to find and package your message for TEDx, keynotes, and beyond.

Resources Mentioned:

• Ashley Stahl’s Agency: https://wisewhisperagency.com/
• Ashley Stahl’s Book: You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career: https://bookshop.org/a/55773/9781950665693
• Ashley’s Podcast, You Turn Podcast: https://wisewhisperagency.com/podcast-page/
• Book Reco: The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams by Deepak Chopra: https://bookshop.org/a/55773/9781878424716

Timestamps:

• [3:15] The truth about not needing permission to shift careers.
• [15:42] How to identify your most original idea for a TEDx talk.
• [24:18] The secret to turning one idea into a movement.
• [37:05] Why speaking for free can jumpstart your author visibility.
• [45:50] What happens when you believe it’s possible, real client results.

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message.

Watch on YouTube: https://www.youtube.com/watch?v=WJ_uuvofsLc

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
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Is your email list ready to help you launch your book… or are you waiting until you're "ready?"

A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work.

If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow.

What You’ll Learn:

• How to create email content your audience actually wants before your book is out.
• A practical 12-week content strategy that won’t burn you out.
• Why Facebook is still powerful for author visibility and how to use it right.

Resources Mentioned:

• Tracy Beaver’s website: https://www.tracybeavers.com/
• Tracy’s Podcast: https://www.tracybeavers.com/podcast
• Connect with Tracy Beavers on Facebook: https://www.facebook.com/tracy.l.beavers
• Connect on LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/
• Join Tracy’s Facebook Group: https://www.facebook.com/share/g/1YrBVftXBq/
• Download Allison’s Author Bio Package: https://www.lanelit.com/package
• Book Recommendation:
  • You Are a Badass(r) How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero: https://bookshop.org/a/55773/9780762447695
  • You Are a Badass at Making Money Master the Mindset of Wealth by Jen Sincero: https://bookshop.org/a/55773/9780735223134

Timestamps:

• [00:07:00] The #1 reason authors need to start their email list now.
• [00:13:00] Why your Facebook profile is a hidden marketing powerhouse.
• [00:22:00] How “behind-the-scenes” content builds connection and loyalty.
• [00:36:00] The simple Facebook tweaks that can grow your email list fast.

Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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What makes a literary agent say “yes” to your book pitch in under 30 seconds?

Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes.

If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishing game is changing, and this episode helps you change with it.

What You’ll Learn:

• How to tailor your query letter to grab an agent’s attention fast.
• The role of market positioning, comparables, and agent fit in getting published.
• What makes agents say no and how to avoid that response.

Resources Mentioned:

• The Rights Factory: https://www.therightsfactory.com/
• Connect with Sam on LinkedIn: https://www.linkedin.com/in/samhiyate/
• Research Tool: Publishers Marketplace https://www.publishersmarketplace.com/
• Book Recommendation:
  • How to Survive a Bear Attack - A Memoir by Claire Cameron: https://bookshop.org/a/55773/9781039056350
  • Detective Aunty - A Novel by Uzma Jalaluddin: https://bookshop.org/a/55773/9780063434875

Timestamps:

• [02:00] What agents scan for in a pitch beyond the writing.
• [06:00] The real purpose of comparables in your proposal.
• [17:00] How to know if an agent relationship is the right fit.
• [26:00] Why your agent is not your marketing director.
• [44:00] The truth about manuscript quality before pitching.

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to launch their books and share their message.

Watch here: https://www.youtube.com/watch?v=mXNdz1Dh0ms

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
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Your real life is your best marketing plan if you know how to use it.

Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork.

From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve been putting off your book - or second-guessing whether your story is big enough, this conversation is your sign to stop minimizing your journey and start building your legacy.

3 Key Takeaways From This Episode:

1. Your Story Is Already Powerful - Why your lived experience is your unfair advantage and how to own it.
2. Marketing Doesn’t Have to Be a Mystery - Reverse engineer your reader’s journey and reach the right audience without burning out.
3. Visibility Starts with You - The mindset shifts that help women claim space as authors (without waiting for permission).

Resources Mentioned:

• Dr. Mimi’s Website: mimiziemanmd.com
• Dr. Mimi Zieman’s book Tap Dancing on Everest: A Young Doctor's Unlikely Adventure https://bookshop.org/a/55773/9781493078431
• Book Reco: Life Worth Living - A Guide to What Matters Most https://bookshop.org/a/55773/9780593489307

Timestamps:

• [00:04:00] Why you’re more ready than you think.
• [00:10:00] Body wisdom and gut instinct in authorship.
• [00:21:00] Turning risk into writing resilience.
• [00:30:00] Connecting to your real voice as a writer.
• [00:37:00] Taking up space, unapologetically.

Share this episode with someone who’s waiting to be ready. Then remind them: they already are.

And don’t forget to subscribe + leave a review - it helps more people turn their wisdom into legacy-building books.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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What if your book doesn’t fly off the shelves just because it’s published?

Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.

Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for you.

Listen now and find out how to take charge of your book’s success.

What You’ll Learn:

• The biggest myth authors believe about publishers (and what to do instead).
• How to create book marketing momentum using the Rule of 5.
• What works in 2025 for getting reviews, visibility, and real book sales

Resources Mentioned:

• Terry Whalin’s blog spot: https://terrywhalin.blogspot.com/ | Subscribe: https://t.co/W6uU64u6aA
• Terry Whalin’s Book: 10 Publishing Myths by Terry Whalin: Insights Every Author Needs to Succeed - https://bookshop.org/a/55773/9781642794526
• Publishing Offer - Get the book + $200 in bonuses: https://www.marketing4books.com/us-ord
• Connect with Terry on LinkedIn over 19,400 connections: https://www.linkedin.com/in/terrywhalin/ | on X 175K followers: https://x.com/terrywhalin
• Join Bestseller Launch School: https://www.lanelit.com/bestseller
• Book recommendation: Kenny’s Bright Red Scooter: https://bookshop.org/a/55773/9781636981352

Timestamps:

[02:00] – The #1 myth authors believe about publishers
[08:30] – How a children’s book author sold 10,000 copies through the military
[17:00] – Terry’s marketing wake-up call and the power of blogging
[24:00] – Why your book needs reviews—and how to get them
[30:00] – The 11th publishing myth and a free resource you need

Watch here. https://www.youtube.com/watch?v=6MKfJB_W0WQ

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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What if your book launch isn’t over, it’s just getting started?

Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world.

You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have.

Hit play if you’re ready to ditch the overwhelm and market smarter, not harder.

What You’ll Learn:

• The key digital marketing fundamentals authors can’t skip (and why Wix isn’t one of them).
• How to grow your visibility without relying on social media followers.
• A smarter way to use email and video to connect with future readers.

Resources Mentioned:

• Rich Brooks’ website: https://www.takeflyte.com
• Rich Brooks' podcast: The Agents of Change Digital Marketing Podcast: https://www.theagentsofchange.com/podcasts
• Rich on LinkedIn: https://www.linkedin.com/in/therichbrooks/
• Book recommendation:
  • CABIN: Off the Grid Adventures with a Clueless Craftsman by Patrick Hutchison: https://bookshop.org/a/55773/9781250285706
  • The Gatekeeper: A Thriller by James Byrne: https://bookshop.org/a/55773/9781250890030

Timestamps:
[04:50] The website mistakes most authors make and how to fix them
[12:40] Why your friends and family aren’t your ideal audience
[16:00] Email marketing truths authors need to hear
[24:10] Real talk on what’s working (and what’s dead) in digital marketing
[36:30] How to shift your message beyond your current bubble

Watch on YouTube: https://www.youtube.com/watch?v=eeJGjBYcPAM

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!