In this episode of Cruise Control, Kevin Davis interviews Michael Honn from STEK USA, a paint protection film (PPF) company where Michael has grown from a startup employee to a key driver of sales and marketing. Michael discusses his unique journey, from working in detailing during college to becoming a full-time sales rep at STEK USA, eventually transitioning into a marketing leadership role. He explains the importance of building a scalable, customer-centered business model and the benefits of a consultative approach in sales.

Michael’s background in rally racing also weaves into the conversation, illustrating his high-energy approach to work and life. The discussion covers the power of personal relationships in business, the value of adapting strategies to fit market needs, and STEK USA’s commitment to quality products and sustainable growth.

Key Takeaways:

1. Empower Employees: Michael stresses the importance of enabling employees to take ownership in their roles, which fosters dedication and drives business success.
2. Customer Education First: Building trust through a consultative, educational approach helps STEK USA foster long-term relationships and maintain a strong market presence.
3. Value in Specialized Events: Rather than large trade shows, STEK focuses on local events and direct customer visits, which bring a higher return on investment and build stronger client relationships.
4. Adapt for Sustainable Growth: Standard Operating Procedures (SOPs) and adaptability allow STEK to scale efficiently while keeping quality and customer satisfaction high.
5. Market Creatively: STEK’s marketing strategy prioritizes high-quality content and influencer partnerships, creating brand awareness and loyalty within niche automotive communities.

https://www.stek-usa.com/

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Summary:

In this insightful episode of Cruise Control, Kevin Davis speaks with Tony Kiger and David Kratz about the ins and outs of growing a successful detailing and tinting business. Tony and David, who both bring years of experience from the fields of paint protection, tint, and automotive film, discuss their journeys and share valuable advice for new and established business owners alike. They highlight the importance of staying adaptable in a rapidly evolving industry, having a resilient team, and fostering customer relationships. The conversation also explores the balance between working in the business and stepping back to manage and strategize at a higher level.

Key Takeaways:

1. Adaptability is Crucial: The detailing industry evolves quickly, and staying relevant requires continuous learning and adapting to new technologies.
2. Passion Drives Success: Customers notice the passion of the people they work with, which can set a business apart in a competitive market.
3. Building a Resilient Team: Tony and David emphasize the importance of hiring people who align with the company’s values and supporting them in their growth.
4. Balancing Customer Touchpoints: Investing in quality customer interactions, like maintaining updated websites and communication channels, is critical for long-term success.
5. Work on the Business, Not Just in It: For sustained growth, business owners must step back to make strategic decisions rather than only managing day-to-day tasks.

https://autobahnwindowfilms.com

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In this episode of the Cruise Control podcast, Kevin Davis interviews Matt Jones, owner of Harker Heights Detailing & Ceramic Coatings, who shares his journey from 22 years in the army to becoming a successful business owner and social media content creator. Matt discusses how he transitioned into the detailing industry, starting with a hobby that quickly became a passion. His unique approach to social media marketing, particularly his use of short, funny, and engaging videos, has garnered millions of views and significantly boosted his business.

Matt also dives into the challenges of balancing family life with entrepreneurship, the importance of finding the right team, and his strategy for cracking social media algorithms.

Key Takeaways:

1. From Military to Business: After serving 22 years in the army, Matt transitioned to detailing, leveraging his discipline and focus to build a successful business.
2. Power of Short-Form Content: Matt's viral success came from focusing on short, humorous, and engaging videos that connect with his audience, driving traffic to his business.
3. Cracking the Social Media Algorithm: Matt shares his journey to mastering social platforms by experimenting with different content types and learning from what worked, especially using short reels and TikToks.
4. Efficiency in Communication: To save time, Matt uses videos to answer frequently asked customer questions, streamlining his sales process and improving customer service.
5. Balance and Growth: Matt emphasizes the importance of finding time for family while running a business, and how hiring the right team has allowed him to scale without sacrificing personal life.

Get your one-stop success solution at www.detailersroadmap.com!

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