• Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies

  • Sep 6 2024
  • Length: 35 mins
  • Podcast

Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies

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    In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year.

    The episode covers:
    ➡ The importance of pricing, proposition and marketing strategies all year round
    ➡ The big drop in international students
    ➡ How properties more premium in nature are not being sold
    ➡ Customer service and the need for operators to staff correctly during Clearing
    ➡ How students are voting with their feet and are voting on value
    ➡ The use of current databases and CRM during Clearing
    ➡ The need for operators to target parents in their campaigns, especially during Clearing
    ➡ Predictions for next year.

    This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London

    *Correction - UCAS take around 60% of international undergraduate applications to UK universities so a slightly more complete picture than mentioned.

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Economics
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