Today the CEO of YouTube, Neal Mohan, shares some insights on how YouTube is different from Netflix, and how that's reflected in the way it's used by Creators. Additionally the Head of Instagram, Adam Mosseri, explains Trial Reels, what to do with old Trial Reels, and how to start getting brand deals. Plus I launched an email newsletter!

Did you know that YouTube now claims 11% of all watch time on TVs, outpacing Netflix's 8. 5%? Join host Daniel Hill in this episode of The Instagram Stories as he delves into exclusive insights from Neil Mohan, the CEO of YouTube, who discusses the platform's remarkable performance against streaming titans and its unwavering commitment to creators.

Mohan addresses the recent criticisms from Netflix co-CEO Ted Sarandos, emphasizing how YouTube's unique content model empowers creators by allowing them to retain ownership of their work. This episode highlights the significance of YouTube as a cultural epicenter, where successful creators prioritize their channels and leverage the platform to connect with their audiences. As the creator economy continues to evolve, understanding these dynamics is crucial for anyone interested in social media marketing and the latest social media trends.

But that's not all! The episode also features an engaging Ask Me Anything session with the head of Instagram, who shares invaluable insights on brand deals, the latest Instagram features, and effective Instagram DM strategies. Discover tips on editing posts, trial reels, and the optimal posting times based on audience behavior, ensuring you stay ahead in the fast-paced world of social media.

Whether you're a content creator looking to enhance your YouTube captions or a marketer aiming to refine your social media strategies, this episode is packed with actionable insights. Don't miss out on the latest Instagram news updates, TikTok trends, and platform updates that can elevate your social media game. Tune in to learn how to navigate the ever-changing landscape of social media, from Instagram carousels to DM automation, and get ready to transform your approach to digital content.

As we wrap up the episode, remember to subscribe to our newsletter for a comprehensive recap of social media news, ensuring you never miss a beat in the world of Instagram, TikTok, and YouTube. Stay informed, stay inspired, and keep creating!

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YouTube: Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show (YouTube)

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Today's show features YouTube updates from the CEO at a recent keynote, plus Threads Fediverse news, and all the AI updates you need to know.

Are you ready to dive into the latest youtube updates that are reshaping the social media landscape? Join host Daniel Hill in this episode of The Instagram Stories - Social Media News as he uncovers groundbreaking news from YouTube and Threads, while exploring the transformative role of AI in the realm of social media.

Daniel kicks off the episode by discussing YouTube updates from the CEO Neil Mohan's recent keynote, revealing that YouTube Shorts now boasts over 200 billion views, showcasing its remarkable growth and competitive edge against platforms like Facebook and Instagram reels. With the introduction of Veo, Google’s innovative AI video generation model, content creation for Shorts is set to reach new heights, making it easier than ever for creators to engage their audiences. As we delve deeper into the social media trends, Daniel highlights the exciting integration of Threads with the Fediverse, an ecosystem that allows seamless connections and sharing across multiple platforms, enhancing the user experience.

In a special segment, Meta's software engineer, Peter Cottle, emphasizes the necessity of a distinct feed for Fediverse posts, ensuring user clarity amidst the evolving landscape of social media marketing. The conversation takes an insightful turn as Ashley Coffey from the Coffee & Code podcast joins Daniel to discuss the future of the creator economy. With AI's anticipated rise among creators by 2025, Ashley underscores its potential to streamline tasks while cautioning against the implications for authenticity in content creation.

This episode is packed with essential social media insights and platform updates that every creator and marketer should not miss. From the latest instagram features and updates to emerging tiktok trends, Daniel and his guests provide a comprehensive look at how these developments impact social media strategies. Discover effective instagram dm strategies and learn about the future of youtube captions and dm automation that can elevate your content game.

Whether you're a seasoned creator or just starting, this episode offers valuable takeaways that will keep you ahead in the ever-evolving world of social media. Don’t miss out on this engaging discussion filled with actionable insights that can help you navigate the dynamic landscape of instagram, tiktok, and youtube. Tune in now to stay informed and inspired.

Show Notes:

YouTube: Neal Mohan at Cannes Lions 2025 (YouTube Blog)

Instagram: How Many Instagram Reels Are There (DemandsAge)

Threads: Threads is adding Fediverse Content to your Social Feeds (The Verge)

This Week In AI from Ashley Coffey:

Ashley Coffey (Website) & (Instagram)

Coffey and Code (Podcast)

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