Today the CEO of YouTube, Neal Mohan, shares some insights on how YouTube is different from Netflix, and how that's reflected in the way it's used by Creators. Additionally the Head of Instagram, Adam Mosseri, explains Trial Reels, what to do with old Trial Reels, and how to start getting brand deals. Plus I launched an email newsletter!

Did you know that YouTube now claims 11% of all watch time on TVs, outpacing Netflix's 8. 5%? Join host Daniel Hill in this episode of The Instagram Stories as he delves into exclusive insights from Neil Mohan, the CEO of YouTube, who discusses the platform's remarkable performance against streaming titans and its unwavering commitment to creators.

Mohan addresses the recent criticisms from Netflix co-CEO Ted Sarandos, emphasizing how YouTube's unique content model empowers creators by allowing them to retain ownership of their work. This episode highlights the significance of YouTube as a cultural epicenter, where successful creators prioritize their channels and leverage the platform to connect with their audiences. As the creator economy continues to evolve, understanding these dynamics is crucial for anyone interested in social media marketing and the latest social media trends.

But that's not all! The episode also features an engaging Ask Me Anything session with the head of Instagram, who shares invaluable insights on brand deals, the latest Instagram features, and effective Instagram DM strategies. Discover tips on editing posts, trial reels, and the optimal posting times based on audience behavior, ensuring you stay ahead in the fast-paced world of social media.

Whether you're a content creator looking to enhance your YouTube captions or a marketer aiming to refine your social media strategies, this episode is packed with actionable insights. Don't miss out on the latest Instagram news updates, TikTok trends, and platform updates that can elevate your social media game. Tune in to learn how to navigate the ever-changing landscape of social media, from Instagram carousels to DM automation, and get ready to transform your approach to digital content.

As we wrap up the episode, remember to subscribe to our newsletter for a comprehensive recap of social media news, ensuring you never miss a beat in the world of Instagram, TikTok, and YouTube. Stay informed, stay inspired, and keep creating!

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YouTube: Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show (YouTube)

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Today's show features YouTube updates from the CEO at a recent keynote, plus Threads Fediverse news, and all the AI updates you need to know.

Are you ready to dive into the latest youtube updates that are reshaping the social media landscape? Join host Daniel Hill in this episode of The Instagram Stories - Social Media News as he uncovers groundbreaking news from YouTube and Threads, while exploring the transformative role of AI in the realm of social media.

Daniel kicks off the episode by discussing YouTube updates from the CEO Neil Mohan's recent keynote, revealing that YouTube Shorts now boasts over 200 billion views, showcasing its remarkable growth and competitive edge against platforms like Facebook and Instagram reels. With the introduction of Veo, Google’s innovative AI video generation model, content creation for Shorts is set to reach new heights, making it easier than ever for creators to engage their audiences. As we delve deeper into the social media trends, Daniel highlights the exciting integration of Threads with the Fediverse, an ecosystem that allows seamless connections and sharing across multiple platforms, enhancing the user experience.

In a special segment, Meta's software engineer, Peter Cottle, emphasizes the necessity of a distinct feed for Fediverse posts, ensuring user clarity amidst the evolving landscape of social media marketing. The conversation takes an insightful turn as Ashley Coffey from the Coffee & Code podcast joins Daniel to discuss the future of the creator economy. With AI's anticipated rise among creators by 2025, Ashley underscores its potential to streamline tasks while cautioning against the implications for authenticity in content creation.

This episode is packed with essential social media insights and platform updates that every creator and marketer should not miss. From the latest instagram features and updates to emerging tiktok trends, Daniel and his guests provide a comprehensive look at how these developments impact social media strategies. Discover effective instagram dm strategies and learn about the future of youtube captions and dm automation that can elevate your content game.

Whether you're a seasoned creator or just starting, this episode offers valuable takeaways that will keep you ahead in the ever-evolving world of social media. Don’t miss out on this engaging discussion filled with actionable insights that can help you navigate the dynamic landscape of instagram, tiktok, and youtube. Tune in now to stay informed and inspired.

Show Notes:

YouTube: Neal Mohan at Cannes Lions 2025 (YouTube Blog)

Instagram: How Many Instagram Reels Are There (DemandsAge)

Threads: Threads is adding Fediverse Content to your Social Feeds (The Verge)

This Week In AI from Ashley Coffey:

Ashley Coffey (Website) & (Instagram)

Coffey and Code (Podcast)

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Threads is testing the ability to hide text or images in posts, Instagram is testing the ability to repost Feed posts, and WhatsApp is adding ads to Stories (referred to as "Status"). Additionally the Head of Instagram answers questions about Stories, Small Creators, Trial Reels, and more.

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Threads: Meta Testing Hiding Text or Images in Posts (Threads)

Instagram: Testing a Repost Feature (TechCrunch)

WhatsApp: Adding Ads to Status (Meta)

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There's a ton of Instagram updates today including Trial Reels stats, the ability to re-order the profile grid, and a Spotify connection to Notes. Also I share listener feedback and a clip from YouTuber Casey Neistat. Lastly if you want to sign up for my new email newsletter with roundup of weekly news, use the link below. The first email goes out Monday.

Are you ready to dive into the latest Instagram updates that could transform your social media strategy? In this episode of The Instagram Stories - Social Media News, host Daniel Hill reveals groundbreaking insights into Instagram's newest features, including trial reels that are reshaping the creator economy and enhancing visibility for content creators.

Discover how 40% of creators have ramped up their reel postings after experimenting with trial reels, leading to an impressive 80% reporting increased reach from non-followers. This episode is packed with Instagram updates that you can't afford to miss! Daniel also discusses an exciting upcoming feature that will allow users to rearrange their profile grid, although there’s still some confusion surrounding its rollout. Stay ahead of the curve with the latest social media trends and insights directly from the platform.

Additionally, we explore a new integration with Spotify that makes sharing your favorite tunes on Instagram easier than ever. This feature is a game-changer for social media marketing, allowing users to connect their musical tastes with their Instagram presence seamlessly. With Daniel's expert analysis, you’ll gain actionable strategies for leveraging these Instagram updates on features to enhance your content creation.

The episode also includes listener feedback and a thought-provoking clip from renowned YouTuber Casey Neistat, who shares his unique content creation philosophy in contrast to MrBeast's approach. These insights will inspire you to refine your own social media strategies and think critically about your brand's narrative.

Don’t forget to check out Daniel’s announcement about his upcoming email newsletter, where you can get even more exclusive tips on mastering Instagram and other social media insights. Whether you're an aspiring influencer or a seasoned marketer, this episode is a treasure trove of information on Instagram features and updates, Instagram DM strategies, and how to navigate the ever-evolving landscape of social media.

Join us for an engaging discussion that will keep you informed and inspired to elevate your Instagram game. Tune in to The Instagram Stories - Social Media News for the latest on Instagram, TikTok updates, and more!

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Instagram: Inspiring Creativity That Brings People Together (Instagram)

Casey Neistat: The Art of Vlogging & The Future Of Video Content Creation | B&H Bild Expo (YouTube)

B&H BildExpo (Website)

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Tons of social media news today! The Meta team has announced Threads is getting it's own DM Inbox, the Head of Instagram announced some new AI updates to the Edits app that are pretty cool, and the YouTube team has updates on promoting videos via the mobile app. Additionally I talk about the origins of the show in this week's Wednesday Waffle.

Are you ready to dive into the latest social media news reshaping our digital landscape? This episode of The Instagram Stories - Social Media News explores exciting updates, including Meta's new direct messages feature on Threads and the innovative AI video editing tool, Restyle, introduced by Adam Mosseri.

Join host Daniel Hill as he breaks down these significant Instagram news updates and shares his insights on how these changes impact your social media marketing strategies. The episode kicks off with a discussion about Meta's announcement of testing direct messages on Threads. Daniel highlights the creation of a separate inbox for Threads, which sets it apart from Instagram's existing DM functionality. While he expresses mixed feelings about the necessity of this separate inbox, he acknowledges its potential appeal for users transitioning from Twitter, making it an essential update in the realm of social media.

As the episode unfolds, listeners will discover the groundbreaking AI video editing tool, Restyle, unveiled by Adam Mosseri. This tool allows users to creatively alter their videos, changing backgrounds and clothing with ease. Daniel shares valuable Adam Mosseri insights regarding the evolution of this tool and how it can enhance your Instagram edits. It's a game-changer for content creators looking to elevate their visual storytelling.

The discussion also touches on updates from the YouTube Creator Insider team, focusing on how to promote posts from the mobile app and clarifying the purpose of YouTube posts. These posts, which include polls, images, and more, provide creators with new avenues to engage their audiences, showcasing the ever-evolving nature of the creator economy.

As the episode wraps up, Daniel offers a personal reflection on the origins of his podcast and its mission to deliver timely and relevant social media insights. Whether you're looking to refine your Instagram DM strategies or stay ahead of the curve with the latest social media trends, this episode is packed with valuable information. Tune in to stay informed and inspired in your social media journey!

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Mark Zuckerburg on Threads: DM Inbox (Threads)

Adam Mosseri on Threads: DM Inbox (Threads)

Edits adds AI tool called "Restyle" (Instagram)

YouTube Creator Insider Updates: Promoted Videos and Posts (YouTube)

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Big news - I have launched an email newsletter featuring a roundup of the week's social media news! Today's episode features the Head of Instagram, Adam Mosseri, sharing insights about Instagram, including how to leverage collab posts for maximum reach, and Story Highlights (hint: I don't like them for several different reasons).

Are you ready to unlock the secrets of Instagram's latest features and strategies directly from the head of the platform himself? Join host Daniel Hill in this exciting episode of The Instagram Stories - Social Media News, as he dives into key updates from Instagram, featuring exclusive insights from Adam Mosseri, the driving force behind Instagram's evolution.

Daniel kicks off the episode with an exciting announcement about the launch of a new email newsletter designed to complement the podcast, delivering a written summary of the latest social media news straight to your inbox. This newsletter will be your go-to source for staying updated on the ever-changing landscape of social media trends and Instagram features.

In a captivating Ask Me Anything segment, Adam Mosseri shares his thoughts on the recent trend of reels being shown to both followers and non-followers, confirming that this strategy aims to maximize reach and visibility for creators. He emphasizes the importance of using Instagram features effectively, reassuring users that they are not obligated to utilize every option available. The discussion also explores the impact of hiding likes on posts, with Adam providing insights that will ease the minds of creators concerned about their engagement metrics.

Collaboration is key in the creator economy, and Adam highlights the significant benefits of partnering with larger accounts to enhance reach and visibility. He shares valuable advice on how creators can approach collaborations, ensuring that they initiate discussions with larger accounts to maximize their exposure. This is a must-listen for anyone looking to elevate their social media marketing game.

As the episode wraps up, Daniel engages in a light-hearted Q&A with Adam, addressing intriguing questions about Instagram's ownership and Mosseri's leadership principles, particularly his stance on hiring practices and the importance of team dynamics. This episode is packed with social media insights that you won't want to miss!

Don't forget to subscribe to the new newsletter for additional updates and insights, and be sure to tune in for more episodes of The Instagram Stories - Social Media News as we continue to explore the latest Instagram news updates and platform updates that shape your social media experience. Join us as we navigate the exciting world of Instagram, TikTok, and beyond!

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