What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.

Key Timestamps:

[00:00:00] No Ads, No Hype, Just Courage

[00:02:00] Early Webinars & Showing Up Anyway

[00:03:30] If You Were a Local Shop…

[00:05:00] The Coaching Industry’s Elephant in the Room

[00:07:00] Don’t Buy the Scarcity Narrative

[00:09:00] Jo’s Family Story: Quiet Resilience

[00:12:30] Redefining Success + Constant Marketing Protocol

“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott

This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.

Useful Links

Mid-Year Reset Online Workshop, 26 June

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Mid Year Reset Online Workshop - 26 June

If you're a qualified coach wanting to refocus, refresh and actually use the second half of the year to grow your business… I'm running a live online Mid-Year Reset Workshop on Thursday 26 June, 12.30 to 2.30pm UK time. This isn’t a webinar – it’s a...

If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.

Key Timestamps

[00:02:00] The Power of a Single Story

[00:05:00] The “Bottle Effect” & Curse of Knowledge

[00:07:00] The Accordion Principle

[00:10:00] You’re Not the Hero

[00:13:00] Choosing Your Story

[00:17:00] The Sales Call Shift

[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again

The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.

Useful Links

Red door designs free resources

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.

Key Timestamps:

[00:00] – Why Visibility Isn’t Enough

[01:50] – From ‘Posting Into the Void’ to Creating Traction

[03:10] – 3 Hook Templates That Spark Curiosity

[05:40] – The Super Signal System

[07:40] – What If You Don’t Share Your Client’s Exact Journey?

[08:40] – Real Examples That Resonate

[10:10] – Beyond Social: Next Steps For Nurturing

Audience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.

I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.

Useful Links

A One-day in-person event "Dare Greatly in The Coaching Arena", 12 June

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.