Showing results by author "Denise Lee Yohn" in All Categories
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FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- By: Denise Lee Yohn
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.
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FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Release date: 24-05-18
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Overall1 out of 5 stars 1
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Performance1 out of 5 stars 1
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Story1 out of 5 stars 1
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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1 out of 5 stars
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Lengthy and not interesting
- By HVT on 04-02-24
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release date: 27-07-20
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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