Showing results by author "Mim Eichler Rivas" in All Categories

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

On a winter’s day, Chris Gardner set off with his nine-year-old granddaughter Brooke to find the harmonica of her dreams. The search sends them North “beyond the wall” into a foreboding Chicago neighborhood and, soon, on a harrowing adventure that will change both of their lives - and ours.

When Connecticut veterinarian Melissa Shapiro gets a call about a tiny deaf blind puppy rescued from a hoarding situation in need of fostering, she doesn’t hesitate to say, “yes.” Little does she know how that decision will transform her, her family, and legions of admirers destined to embrace the saga of the indomitable pink pup.