Cognitive Science

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

We talk about memory as a record of the past, but here's a surprising twist: we aren't supposed to remember everything. In fact, we're designed to forget. Over the course of 25 years, Charan Ranganath has studied the seemingly selective and unreliable nature of human memory to find that our brains haven't evolved to keep a comprehensive record of events, but to extract the information needed to guide our future. Why We Remember unveils the principles behind what and why we forget and shines new light on the silent, pervasive influence of memory on how we learn, heal and make decisions.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

This essential guide helps teachers refine their approach to fundamental challenges in the classroom. Based on research from cognitive science and formative assessment, it ensures teachers can offer all students the support and challenge they need and can do so sustainably. Written by an experienced teacher and teacher educator, the book balances evidence-informed principles and practical suggestions.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".

How did human minds become so different from those of other animals? What accounts for our capacity to understand the way the physical world works, to think ourselves into the minds of others, to gossip, read, tell stories about the past, and imagine the future? These questions are not new: they have been debated by philosophers, psychologists, anthropologists, evolutionists, and neurobiologists over the course of centuries. One explanation widely accepted today is that humans have special cognitive instincts.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind. 

AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. 

Noam Chomsky is widely known and deeply admired for being the founder of modern linguistics, one of the founders of the field of cognitive science, and perhaps the most avidly read political theorist and commentator of our time. In these lectures, he presents a lifetime of philosophical reflection on all three of these areas of research to which he has contributed for over half a century.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

No listener curious about our "little gray cells" will want to pass up Harvard neuroscientist John E. Dowling's brief introduction to the brain. In this up-to-date revision of his 1998 book Creating Mind, Dowling conveys the essence and vitality of the field of neuroscience - examining the progress we've made in understanding how brains work, and shedding light on discoveries having to do with aging, mental illness, and brain health. 

In Strange Tools: Art and Human Nature, philosopher and cognitive scientist Alva Noë raises a number of profound questions: What is art? Why do we value art as we do? What does art reveal about our nature? Drawing on philosophy, art history, and cognitive science, and making provocative use of examples from all three of these fields, Noë offers new answers to such questions. He also shows why recent efforts to frame questions about art in terms of neuroscience and evolutionary biology alone have been and will continue to be unsuccessful.

A new edition of a classic work that originated the "embodied cognition" movement and was one of the first to link science and Buddhist practices.

Best-selling author Mark Sloan is the creator of the popular blog Endalldisease, which delivers evidence-based health information and has helped tens of thousands of people get healthy. After losing his mother to cancer at age 12, Mark has committed his life to finding safer and more effective therapies for diseases of all kinds. Methylene Blue is your ultimate guide for understanding what disease is, what disease isn’t, and how to use methylene blue to dramatically enhance your health and quality of life.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Since the late 1980s the dominant theory of human origins has been that a "cognitive revolution" (c. 50,000 years ago) led to the advent of our species, Homo sapiens. As a result of this revolution our species spread and eventually replaced all existing archaic Homo species, ultimately leading to the superiority of modern humans. Or so we thought. As Clive Finlayson explains, the latest advances in genetics prove that there was significant interbreeding between modern humans and the Neanderthals.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.